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cucumber.io
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cucumber.io

10 technologies
VerifiedGrowingVisit187.7K/mo$2M1810 Tech
Deep Dive

Cucumber.io: The $1.6M Language Bridge

How 18 people are selling plain language to a billion-dollar market

In an industry obsessed with complex code, Cucumber.io is selling the radical idea that the most powerful testing tool is human language. With just 18 employees and $1.6M in revenue, they've built a business on the premise that acceptance tests written in plain English can outperform traditional technical documentation.

187.7K
monthly visitors
18
employees
$1.6M
annual revenue
50%
organic search

"They're not selling testing tools—they're selling communication infrastructure for engineering teams."

The Language-First Revolution

Cucumber's genius lies in making non-technical stakeholders actual participants in the testing process. With 69,350 monthly searches for 'cucumber' alone, they've captured the imagination of teams drowning in siloed documentation. The Gherkin syntax (33,710 monthly searches) isn't just a DSL—it's become a shared vocabulary between developers, QA, and product managers.

The Lean Efficiency Play

Here's the provocative reality: Cucumber proves you don't need scale to dominate a niche. With 187K monthly visits and a global rank of #252,672, they're not chasing Google's algorithm—they're owning the BDD (Behavior-Driven Development) conversation. Their 50% organic traffic suggests a community-driven growth engine that VCs would kill for: zero ad spend, pure word-of-mouth.

The tech stack reveals their priorities: Netlify for lightning-fast delivery, Tailwind CSS + DaisyUI for developer-friendly design, and Prism for syntax highlighting. They're not building a monolith—they're building a lightweight, focused toolchain that respects developer time.

  • Plain language over complex syntax: Gherkin's 1,940 monthly 'syntax' searches prove demand for accessibility
  • Community-first growth: 38% direct traffic indicates a loyal, returning user base
  • Niche dominance: 'Cucumber testing' (3,190 searches) and 'cucumber framework' (1,800 searches) show they own the conversation
No massive funding rounds or unicorn valuation
Profitable, sustainable business model
No enterprise sales machine or complex pricing tiers
Clear, focused product that solves one problem exceptionally well
No chasing every testing trend or framework
Community-driven growth that scales without marketing spend

The $1.6M Lesson in Focus

Cucumber proves that in a world of complex SaaS tools, the most defensible moat is making the complex simple—and selling that simplicity to teams who are tired of talking past each other.

What tech stack does Cucumber use?

15 detected
Security1
Cloud & Hosting1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Analytics

How much traffic does Cucumber get?

Traffic & Engagement

187.7K
Monthly Visits
1.7
Pages/Visit
0:31
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend-5%
197.5K
Oct 2025
Oct
179.4K
Nov 2025
Nov
187.7K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
38%
Social
2%
Referrals
8%
Email
0%
Paid
1%

Where is Cucumber's audience located?

🌍12.7%
🌍5.3%
🌍3.6%
🌍3.4%
🌍3.4%

What keywords does Cucumber rank for?

5 keywords
1cucumber69.3K vol$0.37
2gherkin33.7K vol$0.63
3cucumber testing3.2K vol$2.81
4gherkin syntax1.9K vol$2.25
5cucumber framework1.8K vol$1.60

How is Cucumber's SEO?

Open Graph Image

OG Image preview
og:image

https://cucumber.io/img/logo.svg

Meta Tags

title8 chars

Cucumber

description219 chars

Cucumber is a tool for running automated acceptance tests, written in plain language. Because they're written in plain language, they can be read by anyone on your team, improving communication, collaboration and trust.

languageEN

H1 Tags

h1Cucumber lets you write automated tests in plain language

Who works at Cucumber?

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What do customers think of Cucumber?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Cucumber

What is Cucumber's Revenue?
Cucumber generates approximately $2M in annual revenue. With 18 employees, that's $87,000 per employee.
What does Cucumber do?
Cucumber is a tool for running automated acceptance tests, written in plain language. Because they're written in plain language, they can be read by anyone on your team, improving communication, collaboration and trust.
What technologies does Cucumber use?
Cucumber uses 10 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, Netlify.
Who are Cucumber's competitors?
Cucumber's main competitors include LambdaTest, PractiTest, Micro Focus, RadView Software, BrowserStack. These companies operate in similar markets and compete for the same customer base.

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How to contact Cucumber?

Social Profiles

What are Cucumber's key pages?

Export cucumber.io Data

Download the complete tech stack, analytics, leads, and company data for cucumber.io in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About cucumber.io

Cucumber is a tool for running automated acceptance tests, written in plain language. Because they're written in plain language, they can be read by anyone on your team, improving communication, collaboration and trust.

Company Overview

cucumber.io
Website
computers_electronics_and_technology
Industry
#252,672
Global Rank
187.7K
Monthly Visitors
10
Technologies

cucumber.io Key Pages

cucumber.io Social Media

Contact cucumber.io

Technology Stack

cucumber.io uses 10 technologies across their website including Google Fonts, HSTS, Netlify, and more.

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

Netlify

Analytics & Marketing

Google Analytics

Web Standards

Twitter Cards, RSS

UI Libraries

DaisyUI

Traffic & Audience

187.7K
Monthly Visits
44%
Bounce Rate
1.7
Pages/Visit
0:31
Avg. Duration

cucumber.io receives approximately 187.7K monthly visitors and ranks #252,672 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:31 on the site.

The majority of cucumber.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cucumber.io?
Cucumber is a tool for running automated acceptance tests, written in plain language. Because they're written in plain language, they can be read by anyone on your team, improving communication, collaboration and trust.
What technologies does cucumber.io use?
cucumber.io uses 10 technologies including Google Fonts, HSTS, and 4 more. View the full tech stack analysis above.
What are cucumber.io's social media accounts?
cucumber.io is active on github. You can find links to all their social media profiles in the social section above.
How popular is cucumber.io?
cucumber.io receives approximately 187.7K monthly visitors and ranks #252,672 globally. Traffic is growing by 4.6% month-over-month.

Related Searches

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This page provides publicly available information about cucumber.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cucumber.io directly at https://cucumber.io.