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Cuideo: The $100M Care Platform for Seniors
How a Spanish startup is scaling senior care with 720 employees and 1M+ monthly visits
While Silicon Valley obsesses over AI and crypto, a Spanish company quietly built a $100M revenue business solving the unsexy but critical problem of senior care. Cuideo isn't just another marketplace—it's a full-stack care platform managing everything from finding caregivers to handling family emergencies.
"Cuideo proves that in a world of AI hype, the most valuable business might be the one that solves your grandmother's Tuesday afternoon."
The Care Gap They Own
Cuideo targets the 48.8% of traffic that comes from undefined countries—likely Spain and Latin America—where aging populations face a caregiver shortage. Their 1,059 Trustpilot reviews at 4.7/5 suggest they're not just matching caregivers; they're building trust in an industry built on vulnerability. The platform manages 'any unforeseen event,' turning reactive care into a systematic service.
SEO-Driven Growth Engine
Their keyword strategy reveals a brilliant content moat: they rank for medical queries like 'blood pressure 118/83' (330 monthly searches) and 'menu for dinner for older adults' (250 searches). This isn't accidental—it's a funnel that captures caregivers and families researching senior health, then converts them into platform users. With 65% organic traffic, they're building a defensible acquisition channel that doesn't rely on paid ads.
The tech stack—jQuery, Tailwind, Bootstrap—suggests a pragmatic, not flashy, engineering approach. They're shipping fast for a 720-person company, prioritizing functionality over bleeding-edge tech. This aligns with their operational model: manage imprevistos (unforeseen events) with reliability, not innovation for its own sake.
- Vertical integration: They don't just match caregivers; they manage the entire care relationship
- Content moat: Ranking for medical queries creates a sustainable, low-CAC acquisition funnel
- Trust as product: 1,059 reviews at 4.7/5 shows they've cracked the trust equation in a high-stakes market
The Unsexy Billion-Dollar Play
While startups chase AI trends, Cuideo built a $100M revenue machine solving the aging crisis one family at a time. This is what real product-market fit looks like in health tech.
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https://cuideo.com/wp-content/uploads/Cuideo-Cuidados-de-Calidad.webp
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Cuideo ® | Cuidado de personas mayores y ancianos a domicilio
Cuideo te ayuda a encontrar al cuidador ideal para tu familia. Gestionamos cualquier imprevisto ofreciendo la mejor solución de cuidado de personas mayores en su hogar.
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Cuideo ® | Cuidado de Personas Mayores a Domicilio
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About cuideo.com
Cuideo te ayuda a encontrar al cuidador ideal para tu familia. Gestionamos cualquier imprevisto ofreciendo la mejor solución de cuidado de personas mayores en su hogar.
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Technology Stack
cuideo.com uses 20 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
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Traffic & Audience
cuideo.com receives approximately 129.7K monthly visitors and ranks #284,784 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:46 on the site.
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