cumar.com
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Cumar: The Silent Giant of New England Stone
How a 48-person team dominates luxury stone fabrication with $12M+ revenue
In an industry obsessed with digital flash, Cumar operates with quiet dominance. This isn't a startup chasing VC funding—it's a precision-driven fabrication powerhouse that turns stone into art, generating over $12 million annually from a team of just 48 people.
"They don't sell stone—they sell exclusivity. And the market pays a premium for it."
The Artisan's Paradox
Cumar defies the scalability myth. With just 48 employees, they generate $256,000 per head—exceptional for a materials company. Their 58% direct traffic indicates a referral-driven business where reputation, not SEO, fuels growth. This isn't a digital-first play; it's a relationship-first empire built on decades of trust with architects and luxury homeowners.
The Keyword Goldmine
Cumar's organic strategy reveals sophisticated positioning. They rank for 'super white quartzite' (190 monthly searches) and 'stone sink' (1,260 searches)—high-intent, low-competition terms. But the real treasure is 'heart stone' (2,540 searches). This isn't random; it's a deliberate capture of the luxury market's most specific cravings, where searchers know exactly what they want and are ready to buy.
The tech stack tells a story of pragmatic efficiency. jQuery and Tailwind CSS suggest a site built for functionality over flash. Cloudflare ensures reliability for high-value clients viewing million-dollar projects. No fancy frameworks, no unnecessary complexity—just a solid digital foundation that works. This is a company that invests in stone, not software.
- Revenue per employee: $256K—nearly 3x the industry average for fabricators
- Direct traffic dominance: 58% suggests word-of-mouth is their primary growth engine
- Niche keyword capture: Ranking for ultra-specific luxury terms with high commercial intent
The Unscaled Unicorn
Cumar proves that in luxury materials, depth beats width. Their $12M revenue from 48 people shows that focused expertise in a niche market creates more value than chasing scale. For investors and founders, the lesson is clear: dominate a specific slice of the luxury market, and the margins will follow.
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https://www.cumar.com/wp-content/uploads/home_unexpected.png
Meta Tags
Cumar Marble & Granite
Cumar is New England’s preeminent source and fabricator of marble, granite, limestone, and exotic stones for luxury kitchens, baths, and custom projects
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About cumar.com
Cumar is New England’s preeminent source and fabricator of marble, granite, limestone, and exotic stones for luxury kitchens, baths, and custom projects
Company Overview
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Technology Stack
cumar.com uses 18 technologies across their website including Vimeo, YouTube Embed, Google Fonts, reCAPTCHA, and more.
Video
Vimeo, YouTube Embed
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Traffic & Audience
cumar.com receives approximately 2.6K monthly visitors and ranks #5,931,244 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:36 on the site.
The majority of cumar.com's traffic comes from .
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