cumsa.com
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CUMSA: The Heavy Industry E-Commerce Pivot
A 9.4M revenue manufacturer betting on a digital-first future
In the gritty world of heavy industry and engineering, CUMSA isn't just selling valves and molds—they're quietly building a digital infrastructure that most legacy manufacturers ignore. With a lean 67-person team generating $9.4M in revenue, they're proving that industrial B2B can thrive online.
"They're not just selling industrial parts—they're selling a digital experience in an industry still stuck in fax machines and PDF catalogs."
The Digital Pivot
CUMSA runs on PrestaShop 1.7.8.6, a surprisingly modern e-commerce stack for heavy industry. While competitors rely on static catalogs, CUMSA has built a fully transactional site with login, careers portal, and social integration. Their 4,382 monthly visits might seem low, but in heavy industry—where deals are high-value and low-frequency—it's a strong signal of targeted traffic.
The Audience Paradox
Their top keywords reveal a fascinating split: 1,140 monthly searches for 'cumsa' (brand) versus 7,700 for 'valvula' (generic). This suggests strong brand recognition in Spanish markets while still competing for broader industrial search terms. The undefined top countries (30.4%, 18.2%, etc.) hint at global reach but poor analytics setup—a classic industrial blind spot.
The tech stack tells the real story: jQuery and Bootstrap (legacy but functional), Tailwind CSS (modern), PWA (progressive), and Google Analytics (tracking). They're straddling two eras—maintaining legacy systems while building forward. The 50% organic traffic is impressive; it means half their visitors find them through search, not just direct brand loyalty.
- Built-in social commerce: YouTube, Facebook, LinkedIn, Instagram—all active
- Enterprise-grade security: HSTS, reCAPTCHA, Zendesk integration
- Career portal via Sesametime: Modern recruiting for industrial talent
- Mobile-first approach: PWA implementation for field engineers
The Industrial Digital Divide
CUMSA is winning by going where competitors won't: online
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Meta Tags
CUMSA - Comercial de Útiles y Moldes, SA
Shop powered by PrestaShop[i]prstshp_[i]1.7.8.6[i]15[i]prstshp_[i]1.7.8.6[i]15[i]prstshp_[i]1.7.8.6[i]15
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About cumsa.com
Shop powered by PrestaShop[i]prstshp_[i]1.7.8.6[i]15[i]prstshp_[i]1.7.8.6[i]15[i]prstshp_[i]1.7.8.6[i]15
Company Overview
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Technology Stack
cumsa.com uses 18 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Email Marketing
Mailchimp
Traffic & Audience
cumsa.com receives approximately 4.4K monthly visitors and ranks #4,162,827 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:06 on the site.
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