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Cumul.io: The Invisible Analytics Layer
How a 21-person team is quietly powering embedded dashboards for SaaS giants
While everyone chases AI hype, Cumul.io is executing a masterclass in vertical SaaS infrastructure. They don't sell dashboards—they sell the analytics layer that makes your product indispensable.
"They're not competing with Tableau—they're becoming the analytics engine inside the next generation of vertical SaaS winners."
The Founder's Dilemma Solved
Karel Callens and team identified a brutal truth: building analytics from scratch costs 6-12 months of dev time. Yet every B2B user demands data. Cumul.io turns this tax on innovation into a plug-and-play superpower, letting founders focus on core product, not chart rendering.
The Traffic Paradox
With only 4,999 monthly visits but 46% direct traffic, Cumul.io proves product-led growth beats SEO spam. Their users aren't searching—they're already embedded. The 'luzmo' keyword (1,350 monthly searches) reveals they're either rebranding or battling brand confusion, but the core product keeps humming.
The tech stack tells the story: jQuery, Tailwind, Bootstrap, Ant Design. Not sexy, but battle-tested. This isn't a VC-funded rocket ship—it's a bootstrapped artillery piece, precision-targeting SaaS companies who need analytics yesterday. The 21-person team suggests ruthless efficiency or deliberate restraint.
- 46% direct traffic proves product stickiness over marketing fluff
- Revenue-per-employee of $100K+ indicates healthy unit economics
- The 'luzmo' search volume hints at either a rebrand or trademark vulnerability
- Top 4M global rank is irrelevant—this is a B2B infrastructure play, not a media company
The Embedded Analytics Gold Rush
Cumul.io is building picks and shovels for the SaaS analytics revolution—quietly, profitably, and with surgical precision.
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Luzmo - Customer-Facing Analytics for SaaS platforms
Embed beautiful, easy-to-use dashboards in your SaaS product in days, not months. Take your product users from data to decisions, fast.
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About cumul.io
Embed beautiful, easy-to-use dashboards in your SaaS product in days, not months. Take your product users from data to decisions, fast.
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Technology Stack
cumul.io uses 29 technologies across their website including Font Awesome, Google Fonts, Webflow, cdnjs, unpkg, and more.
Fonts
Font Awesome, Google Fonts
CMS
Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Translation
Weglot
Marketing Automation
HubSpot
Traffic & Audience
cumul.io receives approximately 5.0K monthly visitors and ranks #3,829,417 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:09 on the site.
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