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Cupole's Identity Crisis: From Boutique to Behemoth
A Swedish consulting firm rebrands to Eidra, but the SEO struggle tells a different story
Cupole.se isn't just a website—it's a digital ghost of a company in metamorphosis. With a headline declaring 'Cupole is now Eidra,' the site reveals a classic rebranding dilemma: how to migrate equity from an established name to a new entity without losing your digital soul.
"The traffic data screams what the rebrand whispers: they're building the future on a foundation of SEO obscurity."
The Rebranding Paradox
Cupole's transition to Eidra creates a fascinating case study in brand migration. With 'Eidra' generating 1,100 monthly searches versus 'Cupole's' near-invisibility, the new name has immediate search traction. Yet their global rank of #6.9M suggests they're essentially starting from zero. The organic search traffic sits at a meager 19%, indicating they've failed to capture the SEO equity of their established brand during this pivot.
The B2B Consultancy Blueprint
With 64 employees and $12.7M in revenue, Cupole/Eidra operates at a healthy ~$200K per employee ratio—solid for Swedish consulting. Their leadership team reads like a project management powerhouse: Maria Hagman (COO), Johanna Witting, Jessica Winberg, and others. This isn't a startup; it's an established player with deep project management expertise, now rebranding to capture larger enterprise contracts.
The tech stack reveals their priorities: WordPress for content, Tailwind and Bootstrap for design, Google Analytics for tracking, and Cookiebot for compliance. It's a standard agency stack—functional but uninspired. The real story is in the keywords: 'Eidra' and 'Eidra Consulting' dominate their search profile, while 'Aditro' and obscure phrases like 'boat per caåita sweden' suggest they're still ranking for legacy brand mentions and accidental traffic.
- Revenue per employee: ~$198K (healthy for Swedish consulting)
- Traffic decay: 2,552 monthly visits indicates brand transition friction
- SEO blind spot: 81% of traffic comes from non-organic sources
- Social presence: Active on Facebook, LinkedIn, Instagram—standard B2B playbook
The Rebranding Tightrope
Cupole's pivot to Eidra is financially sound but digitally reckless. They're betting the company's future on a name that's already winning search battles, while abandoning the SEO equity they built over years. For a $12.7M firm, this isn't just a rebrand—it's a high-stakes gamble on digital reinvention.
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About cupole.se
Turning Ambitions into achievements
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cupole.se uses 10 technologies across their website including Wistia, Sentry, PHP, and more.
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cupole.se receives approximately 2.6K monthly visitors and ranks #6,963,830 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:14 on the site.
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