cuponeria.com.br
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Cuponeria: The Coupon Giant of Brazil
How a 72-person team built a $5.8M cashback empire in the food & drink sector
In Brazil's hyper-competitive e-commerce landscape, Cuponeria isn't just a coupon site—it's a behavioral engine. With 169,294 monthly visits and a surprising industry classification, this platform reveals how deeply discount hunting is woven into the fabric of Brazilian digital commerce.
"Cuponeria proves that in emerging markets, discount aggregation isn't a commodity—it's a category-defining business."
The Psychology of Brazilian Deal-Seekers
Cuponeria's traffic profile reveals fascinating behavioral patterns. With 95.2% of traffic coming from Brazil (with the remainder split across unlisted countries), this is a platform built for hyper-local relevance. The 62% organic search traffic isn't accidental—it's a testament to their SEO mastery around high-intent keywords like 'cupom shopee' (31,650 monthly searches) and 'cupom shein' (16,050). Their users aren't just browsing; they're hunting with purchase intent.
The SEO Moat They've Built
With 79,225 backlinks and ranking for 'cuponomia' (51,390 monthly searches), Cuponeria has effectively commoditized the very language of discount hunting. They don't just compete for traffic—they own the vocabulary. This isn't a platform chasing customers; it's one that intercepts them at the exact moment of purchase intent. Their direct traffic (26%) further proves brand loyalty in a space typically dominated by aggregators.
What's most intriguing is their tech stack: Next.js for SEO performance, PHP for scale, Google Tag Manager for precision tracking, and Hotjar for user behavior insights. This isn't a scrappy startup—it's a data-driven machine. The fact they're classified under 'food_and_drink' despite covering 2,000+ stores suggests they're either pioneering a new category or deliberately positioning themselves in a less competitive vertical to dominate it.
- Owns the Portuguese discount lexicon (cuponomia = 51K searches)
- Dominates high-intent retail keywords (Shopee, Shein, Cinemark)
- 62% organic traffic proves sustainable, non-paid growth
- 79K backlinks show serious domain authority in Brazil
The Brazilian Coupon Playbook
Cuponeria isn't just capturing value—they're defining the discount category in Latin America's largest e-commerce market. For investors, this is a masterclass in local SEO dominance. For founders, it's proof that in emerging markets, aggregation with precision beats broad expansion every time.
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Meta Tags
Cupom de Desconto e Cashback em +2.000 Lojas - Cuponeria
Cupom de Desconto e Cashback para economizar nas suas compras é aqui na Cuponeria, o maior Site de Cupons Grátis para mais de 2.000 lojas!
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About cuponeria.com.br
Cupom de Desconto e Cashback para economizar nas suas compras é aqui na Cuponeria, o maior Site de Cupons Grátis para mais de 2.000 lojas!
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Technology Stack
cuponeria.com.br uses 6 technologies across their website including Google Fonts, HSTS, PHP, and more.
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Google Fonts
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HSTS
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PHP
Analytics & Marketing
Hotjar, Google Tag Manager
Frontend Frameworks
Next.js
Traffic & Audience
cuponeria.com.br receives approximately 169.3K monthly visitors and ranks #253,168 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:46 on the site.
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