Curalife is a $21M natural supplements company that's quietly building a massive search moat around diabetes and metabolic health—yet their 3.2/5 Trustpilot score suggests they're losing the trust battle. Here's the story of a brand that's winning traffic but risking reputation.

"They're capturing search volume for 'curaslim' and 'curalin'—but with just one Trustpilot review, they're one bad customer experience away from a reputation crisis."

The tech stack tells a story of modern e-commerce pragmatism: Shopify for commerce, Tailwind for speed, PWA for mobile. They're using Swiper for product galleries and AOS for animations—standard but effective. The real question is whether they're investing enough in customer experience infrastructure to match their search traffic growth.

• Strong brand recall: 1,250 monthly branded searches with 51% direct traffic
• Niche keyword domination: 'curaslim' and 'curalin' capture diabetes supplement intent
• Lean operations: $270K revenue per employee suggests efficient scaling
• Trust gap: Single Trustpilot review is a major vulnerability for a health brand
• Traffic concentration: 56% of traffic from undefined country (likely data limitation) raises geographic risk questions