curative.com
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Curative: The Zero-Copay Disruptor
How a $200M health insurance startup is killing deductibles and betting on prevention.
Health insurance is broken, and Curative is betting that the only way to fix it is to burn the old model to the ground. By eliminating deductibles and copays entirely, they aren't just selling insurance; they are selling the radical idea that healthcare shouldn't bankrupt you.
"Curative isn't competing on price; they're competing on friction. They bet that removing financial barriers increases engagement and lowers long-term costs."
The User Experience: Radical Simplicity
The data reveals a fascinating behavioral shift. With 59% of traffic being direct—far exceeding the industry average—Curative has achieved high brand recall. Users aren't Googling 'cheap insurance'; they are typing 'curative' directly into the browser. This indicates a product that resonates enough to bypass the comparison shopping phase entirely.
Growth: The EPO vs. PPO Search War
Search data highlights a critical battleground: 'curative epo vs ppo' generates 360 monthly searches. This specificity suggests Curative is successfully educating the market on plan types, forcing consumers to choose between their traditional PPO networks and Curative's unique, closed-network EPO model. They are winning the comparison war before the user even reaches a checkout page.
The company's tech stack reveals a modern, agile engineering culture. Utilizing Tailwind CSS, Swiper, and Goober, they prioritize speed and modular design over legacy enterprise bloat. This isn't a 90s-era insurance portal; it's a consumer-grade web app built for conversion.
- Zero Deductibles: The core hook that disrupts traditional actuarial models.
- Preventative Focus: The plan is designed to drive utilization, not deny claims.
- Closed Network: Utilizing a curated list of providers to control costs and quality.
The Verdict: A High-Stakes Bet on Behavior
Curative proves that the best UX in insurance isn't a better form—it's a better financial model.
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Affordable Health Insurance & Care | Curative
Health care that's easy with our health plan. No copays, deductibles or out-of-pocket costs. Get in touch to learn about our affordable health insurance.
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About curative.com
Health care that's easy with our health plan. No copays, deductibles or out-of-pocket costs. Get in touch to learn about our affordable health insurance.
Company Overview
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Technology Stack
curative.com uses 22 technologies across their website including HSTS, reCAPTCHA, Vercel, HubSpot, and more.
Security
HSTS, reCAPTCHA
Cloud & Hosting
Vercel
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Forms
Typeform
Analytics & Marketing
Mouseflow, Google Tag Manager, Google Analytics
Traffic & Audience
curative.com receives approximately 135.2K monthly visitors and ranks #179,605 globally. The website has a bounce rate of 33% with visitors viewing an average of 8.7 pages per visit. Users spend an average of 3:39 on the site.
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