currencyfair.com
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CurrencyFair: The Bank Disruptor That Doesn't Need a Banking License
How a 256-person fintech is eating $36M from banks with a 4.5-star Trustpilot score
While big banks charge you 3-5% for international transfers, CurrencyFair does it for 0.4%—and they've processed over $10 billion without a traditional banking license. This is the story of a 2009 Irish startup that turned currency exchange into a commodity business.
"They don't compete on technology—they compete on price. And that's why they're winning."
The 256-Person Revenue Machine
With just 256 employees, CurrencyFair generates $143K revenue per employee—remarkable for a financial services company. Their 299K monthly visitors convert at a rate that would make most fintechs jealous, with 44% coming from organic search. They're not buying traffic; they're earning it through a brand built on transparency.
The SEO Moat They Don't Talk About
Here's the strategic genius: CurrencyFair doesn't rank for 'money transfer'—they rank for currency pairs. With 308K monthly searches for 'aed to usd' alone, they've cornered the market on intent-driven keywords. Their 28,491 backlinks aren't from press releases; they're from being the cheapest option in every currency pair that matters.
The traffic distribution tells the story: 41% direct traffic means users are bookmarking and returning. This isn't a one-time transfer service—it's a utility. When you're 8x cheaper than banks, you become part of the financial infrastructure for expats, freelancers, and small businesses.
- They target currency pairs, not broad 'money transfer' keywords (308K searches for AED/USD vs. 2.5K for 'currencyfair')
- 4.5/5 from 10,583 reviews proves price leadership doesn't mean poor service
- 41% direct traffic indicates strong retention and brand recall
- Built on jQuery and Bootstrap—proving you don't need bleeding-edge tech to disrupt banks
They're Not a Tech Company—They're a Price Company
And that's the most powerful fintech strategy of all. While competitors chase features, CurrencyFair owns the 'cheapest' position with ruthless consistency.
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Send Money Abroad | International Transfers | CurrencyFair
Cheap, fast, secure international money transfers - up to 8 times cheaper than a typical bank. Exchange money on your terms with CurrencyFair.
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Reviews (20)
Easy to use site
Easy to use site, quick and efficient.
Transaction was straightforward
Transaction was straightforward Help is readily available if needed The exchange rate is attractive
I have been very satisfied with service
I have been very satisfied with the service for over 3 years. Transaction are always executed promptly.. Should I ever have a problem, they help you quickly as possible! The cooperation is always excellent!
Easy and straightforward
Easy and straightforward, speedy delivery.
It’s clear and easy to use once you…
It’s clear and easy to use once you have an account set up.
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About currencyfair.com
Cheap, fast, secure international money transfers - up to 8 times cheaper than a typical bank. Exchange money on your terms with CurrencyFair.
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Technology Stack
currencyfair.com uses 25 technologies across their website including Google Fonts, HSTS, unpkg, jsDelivr, and more.
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Google Fonts
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unpkg, jsDelivr
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Amazon S3, Amazon Web Services, AWS CloudFront
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OneTrust
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HubSpot
Traffic & Audience
currencyfair.com receives approximately 299.4K monthly visitors and ranks #164,195 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:48 on the site.
The majority of currencyfair.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about currencyfair.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit currencyfair.com directly at https://currencyfair.com.