9:41
ofx.com
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ofx.com

23 technologies
VerifiedGrowingVisit745.2K/mo$158M87023 Tech25 Leads
Deep Dive

OFX: The Anti-Bank Killing $158M in FX Fees

How a 27-year-old startup is quietly beating Western Union at its own game with 745K monthly visitors

While fintech VCs chase the next AI-powered neobank, OFX has been quietly building a $158M revenue machine by solving one unsexy problem: making global payments not suck. They're not trying to be a bank—they're trying to kill bank fees.

$158.3M
annual revenue
745K
monthly visits
42%
organic traffic
11K+
trustpilot reviews

"OFX doesn't compete with fintech startups—they compete with the 150-year-old Western Union money transfer model that charges hidden fees up to 8%."

The SEO Moat They Built

OFX dominates the 'aud to usd' keyword with 445K monthly searches—more than their own brand name. While competitors burn cash on ads, OFX captures high-intent currency traders organically. Their 1.4M backlinks create a fortress that's nearly impossible for newcomers to replicate. This is textbook SEO arbitrage at scale.

The Identity Crisis

Here's the tension: OFX ranks for 'western union' and 'remitly' searches (736K and 347K monthly volume respectively), but their own brand only pulls 25K searches. They're winning on competitor keywords but losing on brand recall. For a 27-year-old company with 870 employees, that's either brilliant acquisition strategy or a fundamental brand weakness.

The Trustpilot data reveals the real story: 11,132 reviews at 4.3/5 stars suggests they're delivering on the core promise. But the tech stack tells another tale—jQuery, Bootstrap, and jQuery-heavy architecture screams 'we optimized for reliability over innovation.' That's not a bug for their enterprise customers; it's a feature. Banks hate instability more than they hate ugly UI.

  • 50% direct traffic means customers type 'ofx.com' directly—strong brand stickiness despite low search volume
  • 870 employees generating $158M = $181K revenue per employee—efficient for a payments company
  • Top 60K global rank with zero funding news suggests bootstrapped or profitable (or both)
No mobile app focus (jQuery/Bootstrap stack)
Enterprise-grade compliance (Head of Risk & Compliance Europe role)
Low brand search volume vs. competitors
Massive SEO moat on currency keywords
Undefined country data suggests analytics gaps
Proven 27-year track record in volatile markets

The Unsexy Unicorn

OFX proves you don't need AI hype or viral growth to build a $158M fintech. You need to solve a painful problem better than anyone else, then own the search results for it.

What tech stack does Ofx use?

34 detected
Security1
Programming Languages1
CDN1
Privacy & Consent1
Reviews1
A/B Testing1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics11
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
G
Google Analytics
C
Cloudflare
G
Google Static
G
Google DoubleClick
T
Tracking Pixel
J
jsDelivr
M
Microsoft Clarity
P
Pardot

How much traffic does Ofx get?

Traffic & Engagement

599.1K
Monthly Visits
+27.1%
5.7
Pages/Visit
8:04
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+14%
524.6K
Oct 2025
Oct
471.4K
Nov 2025
Nov
599.1K
Dec 2025
Dec

Rankings

#75,005
Global Rank
#5,121
Australia Rank
Banking
Category

Backlinks & Authority

1.5M
Backlinks
7.2K
Ref. Domains
58
Authority Score
Low
Penalty Risk
Backlinks Trend-28%
2.0M
Jul 2025
Jul
2.0M
Aug 2025
Aug
1.8M
Sep 2025
Sep
1.7M
Oct 2025
Oct
1.6M
Nov 2025
Nov
1.5M
Dec 2025
Dec

Search Traffic

Organic
1.7M
Paid
21.7K

Top Organic Keywords

#3usd to aud
1,220,000 vol23.3%
#6aud to inr
823,000 vol4.6%
#1ofx
12,100 vol2.8%
#4yen to aud
201,000 vol2.6%
#8currency converter
368,000 vol2.6%

Where is Ofx's audience located?

🇦🇺Australia24.7%
🇺🇸United States18.6%
🇨🇦Canada13.8%
🇬🇧United Kingdom11.6%
🇳🇿New Zealand6.4%

Device Distribution

Desktop50.6%
Mobile49.4%

What keywords does Ofx rank for?

5 keywords
1ofx25.5K vol$7.00
2aud to usd445.5K vol$0.77
3ofx login3.0K vol$0.89
4western union736.7K vol$0.72
5remitly347.8K vol$0.78

How is Ofx's SEO?

Open Graph Image

OG Image preview
og:image

https://www.ofx.com/wp-content/uploads/2025/12/one-financial-platform-for-your-business-GB-1-1024x804.png

Meta Tags

title55 chars

OFX - Your go-to business financial operations platform

description144 chars

The financial platform for Global Payments, Corporate Cards, Spend Management, Currency Solutions and so much more. Reclaim time and save money.

languageEN-GB

H1 Tags

h1One financial platform for your business. And your business FX.

Schema Types

Unknown

Who works at Ofx?

Loading leads...

What do customers think of Ofx?

OFX

OFX

4.3
11,132 reviews
✓ Claimed

Categories

Currency Exchange Service#7Financial Consultant#17Money Transfer Service#7

Activity & Engagement

Reply Rate
75.22935779816514%
Avg. Reply Time
8.0 days
Claimed Date
12/30/2015

Contact Information

Address:
Level 19, 60 Margaret St
Sydney, AU

Reviews (20)

Filter by rating:
Robert Olorenshaw
1/19/2026
🇫🇷 France4 reviewsBusinessGeneratedLinkVerified
Experience date: 1/19/2026
I made a mistake with a deal and OFX…

I made a mistake with a deal and OFX corrected it through a telephone call. The lady who took my call could not have been more helpful. Really excellent service with personalized attention.

M Dooley
1/19/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/19/2026
Calm sensible handling of

Calm sensible handling of My issue leading to resolution

Janina Pietrzyk
1/15/2026
🇺🇸 United States4 reviewsBasicLinkVerified
Experience date: 1/14/2026
Absolutely fantastic service < THANK YOU

Absolutely fantastic service < THANK YOU

Steve B
1/15/2026
🇳🇿 New Zealand1 reviewsBusinessGeneratedLinkVerified
Experience date: 1/15/2026
Secure and Quick Transfers

Quick and easy transfer of funds as usual. Never had any issues over quite a number of years. I trust OFX to be safe and secure and give me very fait rates of exchange.

MICHAEL CAMILLE
1/15/2026
🇦🇺 Australia3 reviewsBasicLinkVerified
Experience date: 1/11/2026
Its a pleasure doing business with you

Its a pleasure doing business with you. I always receive courteous and professional service and that goes a long way. Tim Sandroussi, my Brisbane contact is excellent and a pleasure to deal with.

Frequently Asked Questions about Ofx

What is Ofx's Revenue?
Ofx generates approximately $158M in annual revenue. With 870 employees, that's $182,000 per employee.
What does Ofx do?
The financial platform for Global Payments, Corporate Cards, Spend Management, Currency Solutions and so much more. Reclaim time and save money.
How fast is Ofx growing?
Ofx has grown by 27.1% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Ofx?
When visiting Ofx, visitors view an average of 5.7 pages per visit, and spend around 8:04 on the site, and the bounce rate is 44.8%.
How do people find Ofx?
1.7M (278%) find them through organic search. 21.7K (4%) come through paid advertising.
Who uses Ofx?
Ofx's top market is Australia with 147.9K visitors (24.7%). United States is 2nd with 111.2K (18.6%). Canada is 3rd with 82.5K (13.8%).
What technologies does Ofx use?
Ofx uses 23 technologies across their website including Security, Programming Languages, CMS. Key technologies include reCAPTCHA, PHP, Ghost, WordPress.
Who are Ofx's competitors?
Ofx's main competitors include TransferWise, TorFX, Adobe, Payoneer, Higher Pixels. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ofx?
Ofx has a Trustpilot score of 4.3 out of 5 (4 stars) based on 11,132 customer reviews.

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About ofx.com

The financial platform for Global Payments, Corporate Cards, Spend Management, Currency Solutions and so much more. Reclaim time and save money.

Company Overview

ofx.com
Website
finance
Industry
#59,552
Global Rank
745.2K
Monthly Visitors
23
Technologies
25+
Employees

Contact ofx.com

Technology Stack

ofx.com uses 23 technologies across their website including reCAPTCHA, PHP, Ghost, WordPress, and more.

Security

reCAPTCHA

Programming Languages

PHP

CMS

Ghost, WordPress

CDN

cdnjs

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

745.2K
Monthly Visits
38%
Bounce Rate
4.3
Pages/Visit
2:05
Avg. Duration

ofx.com receives approximately 745.2K monthly visitors and ranks #59,552 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:05 on the site.

The majority of ofx.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ofx.com?
The financial platform for Global Payments, Corporate Cards, Spend Management, Currency Solutions and so much more. Reclaim time and save money.
How much does ofx.com cost?
You can view ofx.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does ofx.com use?
ofx.com uses 23 technologies including reCAPTCHA, PHP, and 17 more. View the full tech stack analysis above.
How do I contact ofx.com?
You can contact ofx.com via email at [email protected] or through their contact page.
What are ofx.com's social media accounts?
ofx.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is ofx.com hiring?
Check ofx.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is ofx.com?
ofx.com receives approximately 745.2K monthly visitors and ranks #59,552 globally. Traffic is growing by 17.3% month-over-month.

Related Searches

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This page provides publicly available information about ofx.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ofx.com directly at https://ofx.com.