cutwatersf.com
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Cutwater SF: The Agency That Doesn't Need Traffic
A $15.5M revenue agency with zero public SEO strategy—here's why that's the point.
Cutwater SF is a boutique creative agency that proves revenue doesn't require traffic. With 69 employees and $15.5M in revenue, they're operating in stealth mode while major competitors chase vanity metrics.
"They rank for 'digital marketing company in Dehradun'—but their office is in San Francisco. That's not an SEO mistake; it's a strategic filter."
The Anti-Growth Playbook
While agencies spend millions on content marketing, Cutwater SF invests in relationships. Their $15.5M revenue with zero organic traffic suggests a referral-based model where clients find them through industry networks, not Google searches. This is high-ticket B2B service sales at its purest—no lead magnets, no SEO games, just word-of-mouth from brands who've seen their work.
The Team Architecture
Led by founder Chuck McBride (Executive Creative Director) and CFO Andy Narraway, the 69-person team is structured for execution, not scale. With Sarah Owens driving business development and Wesley Cason managing media, they've built a lean operation where every role serves client outcomes. No growth hackers, no SEO specialists—just creative and media talent.
Their tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for quick builds, Google Analytics for tracking, but no aggressive marketing automation. They're not optimizing for search engines; they're optimizing for client results.
- Revenue per employee: ~$225K (above industry average)
- Zero investment in organic search acquisition
- Facebook, LinkedIn, and Instagram presence (minimal posting)
- Bootstrap-style operation (no funding listed)
The Quiet Giant Strategy
Cutwater SF proves that in B2B services, revenue follows reputation—not traffic. For founders building agencies, this is the blueprint: build exceptional work, nurture relationships, and let the market find you.
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About cutwatersf.com
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Technology Stack
cutwatersf.com uses 22 technologies across their website including Google Maps, Vimeo, YouTube Embed, Adobe Fonts, Google Fonts, and more.
Maps
Google Maps
Video
Vimeo, YouTube Embed
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
cutwatersf.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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