In a market dominated by billion-dollar insurers, CyberPolicy is playing a different game entirely. They aren't building the next cyber insurance giant; they're hacking the search algorithms to become the default digital storefront for small business risk.

"This isn't a product-led growth story; it's a traffic arbitrage story. They aren't selling insurance; they are selling intent."

The technology stack tells the story of a lean operation. Using jQuery, Tailwind CSS, and Bootstrap, they are prioritizing speed and SEO over complex, custom frontend experiences. The presence of Hotjar and Heap indicates an obsession with conversion rate optimization—every click on their 5-person team's site is tracked, analyzed, and optimized to push users toward the 'sme.cyberpolicy.com' signup flow.

• Traffic Hacking: They rank for 'Lazarus Group' to capture top-of-funnel security awareness.
• Broker Model: They likely rely on white-label carriers (like Biberk) rather than direct underwriting.
• Lean Ops: $120k revenue per employee suggests high efficiency or low overhead.
• Direct Dominance: 48% direct traffic implies strong brand recall or aggressive retargeting loops.