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The Micro-Scale MDR Playbook
How a 7-person security shop is challenging enterprise giants
In a market dominated by billion-dollar valuations and massive security portfolios, cyfir.com represents a different breed of threat intelligence company: the hyper-focused specialist. With just 7 employees and under $1M in revenue, this isn't a scale play—it's a precision strike.
"In cybersecurity, size isn't the moat—specialization is. Cyfir proves you can be small and lethal."
The Founder's Edge
Ben Cotton operates as a solo founder in a space typically requiring massive teams. This suggests either extreme capital efficiency or a deliberate rejection of traditional VC scaling. With no public funding data, Cyfir appears to be bootstrapped or privately held—a rarity in the MDR (Managed Detection and Response) sector where competitors like CrowdStrike and SentinelOne burned billions to reach scale. This founder-led model allows for agility but raises questions about long-term R&D investment capabilities.
The Stealth Paradox
The data reveals a fascinating contradiction: zero monthly visits, no organic keywords, and no global ranking—yet a live website with enterprise-grade tech stack. This isn't a technical oversight; it's a strategic choice. Cyfir likely operates through direct sales, referral networks, and channel partners rather than inbound marketing. In cybersecurity, this is the 'consultancy playbook'—revenue through relationships, not SEO. It's a high-touch, low-scale model that prioritizes client retention over growth velocity.
The technology stack tells another story. Built with modern frameworks like Tailwind CSS, Ant Design, and DaisyUI, the site is clean but functional—no unnecessary bloat. The absence of heavy marketing automation (no visible HubSpot, Marketo, or similar) suggests they aren't chasing leads at scale. This is a company optimized for delivery, not acquisition.
- Micro-team architecture: 7 people suggests a tight, cross-functional unit rather than departmental silos
- Revenue concentration: $0.7M with 7 employees implies ~$100k revenue per employee—low for tech but viable for specialized services
- Zero public footprint: A deliberate rejection of vanity metrics in favor of client outcomes
- Founder-centric: Ben Cotton's direct involvement likely means hands-on security operations
The Anti-Startup Startup
Cyfir challenges the VC playbook. In cybersecurity's crowded landscape, being small, focused, and direct might be the only sustainable advantage left.
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Managed Detection and Response Services and Security… | eSentire
Learn how Next Level eSentire Managed Detection and Response services deliver transparent, expert-assured protection, powered by Atlas AI and built on 20+…
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About cyfir.com
Learn how Next Level eSentire Managed Detection and Response services deliver transparent, expert-assured protection, powered by Atlas AI and built on 20+…
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Technology Stack
cyfir.com uses 32 technologies across their website including Wistia, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.
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Wistia
Fonts
Font Awesome, Adobe Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
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PHP
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Contentful
Traffic & Audience
cyfir.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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