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DAB Bolig: Denmark's Housing Giant
A 1,244-employee leviathan wrestling with legacy tech and a 1.4-star rating
DAB Bolig isn't just another rental platform—it's a state-backed behemoth managing 35 million dollars in revenue while facing a user revolt. With 81,000 monthly visitors fighting for housing, the real story isn't growth—it's survival amidst UX chaos.
"They own the Danish housing market, but their users own them on Trustpilot."
The Traffic Trap
51% of traffic is direct—users aren't discovering DAB, they're forced to return. The 39% organic search reveals a captive audience searching for 'dab bolig login' (510 monthly searches). This isn't a product people love; it's a monopoly they endure. The 96.6% Denmark traffic concentration proves they've conquered the home market but failed to scale beyond it.
The Tech Debt Mountain
Their stack tells a story of Frankenstein development: jQuery, Bootstrap, and Ant Design fighting for dominance. They're running Vite (modern) with Flash Player docs (2008). This is what happens when a 1,244-person organization patches instead of rebuilds. The result? A 1.4-star rating from 180 reviews screaming that the infrastructure can't handle the scale.
The revenue-to-employee ratio ($28K/employee) suggests a low-margin, high-overhead operation typical of legacy public services. Yet they're hiring (careers page exists) and maintain privacy compliance. The question isn't whether they can scale—it's whether they can survive their own user base.
- Monopoly positioning: 96.6% domestic traffic creates captive users
- Trust crisis: 1.4/5 stars indicates fundamental UX failure
- Tech fragmentation: Modern Vite meets legacy jQuery in a fragile stack
- Revenue efficiency: Low per-employee revenue suggests bureaucratic bloat
The Uncomfortable Truth
DAB Bolig proves that in essential services, product quality doesn't matter—only access does. Their 1.4-star rating is a feature, not a bug: users complain but stay because they have no choice. For investors and founders, the lesson is stark: build a monopoly first, optimize later. But for society? This is what happens when housing is digitized without user empathy.
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Meta Tags
Dansk almennyttigt Boligselskab
Hos DAB-Lejerbo kan du leje boliger over hele landet - hurtigt og nemt.
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DAB
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Reviews (7)
Have to go with no alternative
I have received eviction notice due to renovation. Im single parent with 4yr old. I never missed my payments nor have been any trouble. But now they do not care if Im stressed out that I have to be with my child on streets. Im looking for house high and low but DAB is not helping at all
They increase the rent from 6000 to…
They increase the rent from 6000 to 7400 kr just like this. Also when u move out, I talked with one of guys who`s working there, he said, they are trained to find even mistakes, scrathes that was before to move in the apartment. So, don`t expect to take the deposit back. In the end is 2000 euro, and for what? for livining 1 year, the walls looks perfect and they still want to pain, thieves!!!
You have to pay 250kr yearly
They raise for 250kr yearly, yet you won't get any offer, they were too sweet from the beginning told me 3 years u will get something, but now 5 years in a waiting lists still don't get nothing🙄
Worst experience ever
Worst experience ever. I have never seen such unprofessional and unhelpful company before. They won’t care if you’re sick, pregnant, handicap or anything. They are not humans I believe
Deposit
My deposit was taken due to unseenable damage which can be seen only under specific angle of light, which is a normal wear due to the dact that i lived there for 2 years, that was the biggest scam i even had, next time try to take money for something more realistic and reasonable
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About dabbolig.dk
Hos DAB-Lejerbo kan du leje boliger over hele landet - hurtigt og nemt.
Company Overview
Technology Stack
dabbolig.dk uses 14 technologies across their website including Google Fonts, cdnjs, Cloudflare, and more.
Fonts
Google Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Build Tools
Vite
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
dabbolig.dk receives approximately 81.8K monthly visitors and ranks #301,673 globally. The website has a bounce rate of 24% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 3:49 on the site.
The majority of dabbolig.dk's traffic comes from undefined, undefined, .
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