In a world obsessed with consumer apps, dairy.com operates as a B2B behemoth, managing the invisible backbone of the dairy supply chain. With just 950 monthly visits, this isn't a traffic play—it's a transaction engine.

"The most valuable data isn't searched—it's transacted. dairy.com proves that low traffic can mean high value when you own the infrastructure."

Ever.Ag isn't selling software; they're selling supply chain stability. With $37.6M in revenue and 236 employees, they're sized perfectly to dominate a niche without attracting Amazon-level competition. Their VP Technology (Mitch Norby) and President (Phil Plourd) represent a leadership team that understands both dairy and data.

• Infrastructure over interface: They own the pipes, not just the dashboard
• Enterprise velocity: 236 employees moving $37.6M through the system
• The quiet monopoly: Low traffic often signals high barriers to entry