dairymaster.com
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Dairymaster: The Unsung Heavyweight of AgTech
Why this 200-person company dominates the $22M dairy tech niche.
While Silicon Valley chases AI hype, Dairymaster is quietly engineering the backbone of modern dairy farming. This isn't a flashy startup; it's a specialized industrial powerhouse building the literal plumbing of the $1.2 trillion global dairy industry.
"Dairymaster proves that in heavy industry, boring infrastructure beats flashy apps every time."
The Industrial Advantage
Unlike pure software plays, Dairymaster operates in the 'heavy_industry_and_engineering' space. Their product range—from milking parlors to automatic scrapers—requires physical manufacturing, complex supply chains, and on-site installation. This creates a massive moat. You can't download a milking robot; you need engineering, installation teams, and decades of operational expertise. With 206 employees, they've built a lean, vertically integrated machine that SaaS founders would envy.
The Traffic Paradox
Here's the counterintuitive data: Dairymaster gets just 6,820 monthly visits, yet commands a $22.7M revenue. This reveals their business model. They're not chasing viral traffic; they're capturing high-intent, high-value customers. The top keyword 'milking' has 5,180 monthly searches, but Dairymaster likely converts a tiny fraction of those into multi-million dollar facility contracts. Their 37% organic traffic share suggests strong brand authority in a hyper-niche market where word-of-mouth matters more than SEO tricks.
- Revenue-per-employee: ~$110k (high for heavy industry)
- Traffic concentration: 54.5% from undefined geography (likely EU/UK)
- Tech stack: jQuery + Tailwind (pragmatic, not trendy)
- Social presence: Active across Twitter, YouTube, Facebook, Instagram
The leadership team reveals their operational focus: Brendan Smith (Finance), Phil Kostuck (Business Dev), John Harty (Operations), Martin de Lange (Ops Manager), David Moreton (Warehouse Manager). Notice the pattern? Zero 'growth hackers' or 'evangelists.' This is a company run by operators, not marketers. Their social profiles and blog suggest content marketing focused on education, not lead generation—building trust in a trust-driven industry.
The Ultimate B2B Playbook
Dairymaster shows that in industrial markets, deep specialization beats broad platforms. They own a slice of dairy tech so completely that even with minimal web traffic, they generate $22M+ revenue. For founders: sometimes the best growth strategy is to ignore scale and dominate a niche so thoroughly that customers have no other choice.
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Meta Tags
Homepage - Dairymaster
Dairymaster's product range includes milking equipment, milking parlours, feeding systems, automatic scrapers, heat detection, milk cooling tanks and more.
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About dairymaster.com
Dairymaster's product range includes milking equipment, milking parlours, feeding systems, automatic scrapers, heat detection, milk cooling tanks and more.
Company Overview
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Technology Stack
dairymaster.com uses 23 technologies across their website including Font Awesome, Google Fonts, Algolia, reCAPTCHA, and more.
Fonts
Font Awesome, Google Fonts
Search
Algolia
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Push Notifications
OneSignal
Traffic & Audience
dairymaster.com receives approximately 6.8K monthly visitors and ranks #2,652,020 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:47 on the site.
The majority of dairymaster.com's traffic comes from undefined, undefined, .
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