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Dance: The Subscription Model for Urban Mobility
Why a German startup is betting that you'll never own an electric bike again
Dance isn't selling bikes; it's selling a lifestyle. By shifting the burden of ownership to a subscription model, this Berlin-based startup is tackling the urban mobility crisis with a simple proposition: why buy when you can subscribe?
"Dance is proving that hardware-as-a-service isn't just viable—it's the only logical way to scale urban mobility."
The Subscription Mindset
Dance targets a specific psychological shift: the desire for flexibility over ownership. With 533 Trustpilot reviews and a 4/5 rating, they've validated that consumers are willing to pay a recurring fee for the convenience of maintenance-free, always-available electric mobility. Their traffic data shows 41% direct visits—indicating strong brand loyalty and repeat usage rather than one-time curiosity.
The Revenue Reality
At $425.2M in revenue with 1,210 employees, Dance is generating approximately $351k per employee—a strong efficiency ratio for a hardware-heavy business. The $98.2M in funding suggests they've raised strategically rather than burning cash. Their 45% organic search traffic (vs 41% direct) shows they're not just relying on paid acquisition—they're building a brand that people actively search for.
The tech stack reveals their engineering priorities: Next.js for performance, Tailwind for rapid UI development, and Sentry for error monitoring. This isn't a MVP—it's a mature platform built for scale. The 14 detected technologies suggest a robust, modern stack that can handle complex logistics (bike tracking, subscription management, maintenance scheduling) without breaking.
- Hardware-as-a-Service (HaaS) model: Users pay monthly, Dance handles everything else
- Multi-city expansion strategy: Paris leads with dedicated city operations
- B2C focus: 41% direct traffic indicates strong consumer brand recognition
- Dual mobility: Electric bikes AND mopeds cater to different urban use cases
Dance is building the infrastructure for a post-ownership city
Their $425M revenue proves the subscription model works at scale—now watch them expand beyond bikes
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Dance is an electric mobility subscription company that makes it easy to explore your city with an electric bike or moped.
Dance
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Dance GmbH
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Contact Information
Reviews (20)
Wonderful experience with my Dance Bike
Wonderful experience with my Dance Bike
Thank you so much for your wonderful review! We’re really happy to hear you’ve had such a great experience with your Dance Bike. Wishing you many more smooth and joyful rides — and if you ever need anything, we’re always here to help! 🚲✨
Excellent !
Excellent !
Hello Arsène, Thank you so much for your positive feedback! We’re thrilled to hear that you’re happy with your experience with Dance. Best regards, The Dance Team ⚡
Service impeccable agile
Service impeccable, agile reactif
Bonjour Marwan, Merci beaucoup pour votre avis ! Nous sommes ravis d’apprendre que notre service vous a plu et que notre réactivité a été au rendez-vous. Cordialement, L'équipe Dance ⚡
Super Service und das Bike ist amazing…
Super Service und das Bike ist amazing – never wanna ride without it again :)
Hello Carmen, Thank you so much for your wonderful feedback! We’re thrilled to hear that you’re loving the bike. Enjoy the ride ! Best, Dance Team ⚡️
I can finally have a good electric bike…
I can finally have a good electric bike in Paris without living in fear of it being ruined or stolen. I really missed it.
Hello Virginie, Thank you for your feedback! We’re delighted to hear that you’re enjoying your electric bike and that it gives you peace of mind while riding in Paris. Your satisfaction is our priority, and we’re happy to have you on board! Best regards, The Dance Team ⚡
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About dance.co
Dance is an electric mobility subscription company that makes it easy to explore your city with an electric bike or moped.
Company Overview
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Technology Stack
dance.co uses 14 technologies across their website including Okta, HSTS, Sentry, and more.
Authentication
Okta
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Netlify
Forms
JotForm
Reviews
Trustpilot
Traffic & Audience
dance.co receives approximately 21.5K monthly visitors and ranks #1,231,553 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:20 on the site.
The majority of dance.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about dance.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dance.co directly at https://dance.co.