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The $275M Ghost: DAQRI's Phantom Power
A $275M AR startup that vanished from the internet but left a digital ghost in its wake.
In the annals of tech history, few failures are as silent as DAQRI. A company that raised a staggering $275 million and then simply… disappeared. Today, daqri.com is a 'For Sale' lander, a digital tombstone for one of augmented reality's most expensive experiments.
"DAQRI didn't just fail—it evaporated. A masterclass in how to burn $275M with zero digital footprint."
The Hardware Trap
DAQRI bet everything on the DAQRI Smart Helmet, a $1,500 industrial AR device. Unlike software startups that can pivot, DAQRI was shackled to heavy hardware, manufacturing, and supply chains. When the enterprise market didn't materialize fast enough, the physical infrastructure became an anchor, not an asset.
The Silent Crash
The numbers tell a brutal story. A company with $4M in revenue and 20 employees doesn't just close shop overnight. The lack of traffic (0 monthly visits) and the 'For Sale' status of their primary domain confirm a complete operational shutdown. This wasn't a pivot; it was a full stop.
DAQRI's tech stack reveals a modern web presence built for a company that was actively scaling—Next.js, Cloudflare, and Akamai are enterprise-grade choices. Yet, this infrastructure now serves only to park a domain sale. It’s a haunting reminder that even the best tech stack can't save a flawed business model.
- The $275M Question: Where did the money go? Heavy R&D and hardware manufacturing devoured capital with slow ROI.
- Market Mismatch: Targeting industrial AR was forward-thinking, but the tech wasn't mature enough for mass adoption.
- The Silent Exit: No public acquisition, no dramatic bankruptcy—just a slow fade into a domain sale.
The Ultimate Cautionary Tale
DAQRI proves that funding doesn't equal survival. For founders and investors, it's a stark lesson in capital efficiency and market timing.
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daqri.com uses 9 technologies across their website including Akamai, Cloudflare, Zendesk, and more.
CDN
Akamai
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Cloudflare
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Zendesk
E-commerce & Payments
Klarna
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Lazy Loading
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daqri.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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