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Zappar: The AR Platform You Haven't Heard Of
Why this $37M revenue giant is quietly dominating industrial AR
While everyone chases consumer AR hype, Zappar has quietly built a $37M revenue engine powering Fortune 500 training and industrial visualization. This isn't your metaverse startup—it's a profitable AR workhorse.
"Zappar isn't building AR for the metaverse—they're building it for the factory floor."
The B2B AR Playbook
Unlike Snapchat's consumer filters or Meta's metaverse bets, Zappar targets enterprise clients who need AR for training, product visualization, and maintenance. Their 165-person team generates $37M annually—about $225K per employee, a strong ratio for a creative tech studio. The traffic tells the story: 45% organic search suggests clients are actively seeking AR solutions, not stumbling upon them.
Global Footprint, Local Focus
Zappar's traffic distribution reveals a curious pattern: top countries show 'undefined' in the data, but the 13.7% top share suggests strong regional clusters. With 40% direct traffic, they're clearly a destination for repeat clients. The keyword data shows technical intent—'zappar javascript camera tracking' (100 monthly searches) indicates developers and enterprise tech teams, not casual consumers.
Their tech stack reveals their hybrid approach: Tailwind CSS and Bootstrap for web delivery, PWA capabilities for offline AR experiences, and heavy use of analytics/ads pixels (Google Analytics, Clarity, Microsoft Ads). This isn't a startup still figuring out their stack—it's a mature platform with enterprise-grade tracking.
- Built for B2B from day one: No consumer app store dependency
- Profitable model: $37M revenue with no funding mentioned suggests bootstrapped or early profitable
- Technical SEO moat: Keywords like 'zappar javascript camera tracking' show deep developer engagement
- Enterprise retention: 40% direct traffic indicates sticky client relationships
The Quiet AR Winner
While competitors chase hype, Zappar builds sustainable enterprise AR infrastructure. For investors and founders: this is the model to study for B2B deep tech.
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Zappar: World-leading Augmented Reality solutions since 2011
Since 2011 we’ve been helping brands, businesses and AR creators leverage augmented reality through our in-house creative studio and award-winning platform and hardware solutions.
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About zappar.com
Since 2011 we’ve been helping brands, businesses and AR creators leverage augmented reality through our in-house creative studio and award-winning platform and hardware solutions.
Company Overview
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Technology Stack
zappar.com uses 16 technologies across their website including Wistia, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag
Analytics & Marketing
Clarity, Google Analytics
Traffic & Audience
zappar.com receives approximately 27.6K monthly visitors and ranks #1,085,726 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:08 on the site.
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