integromat.com
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Integromat: The Unlikely Rebrand of 2024
A $4.6M revenue tool that hit 0 monthly visits and chose to become 'Make'.
In a digital world obsessed with growth, Integromat did the unthinkable: it effectively ceased to exist. The domain integromat.com now redirects, and its traffic flatlined at zero. This isn't a story of failure, but of a calculated, high-stakes evolution.
"Integromat didn't die; it was absorbed. The migration to 'Make' was a strategic suicide mission to capture a larger market."
The Rebrand Execution
Integromat wasn't a failing product. With 40 employees and $4.6M in revenue, it was a stable player in the automation space. However, the team recognized a ceiling. By shutting down Integromat and forcing a migration to 'Make', they sacrificed short-term domain authority for long-term brand scalability. It was a radical pivot designed to escape the niche 'automation' label and compete directly with giants like Zapier.
The Traffic Paradox
The data presents a fascinating anomaly. Integromat.com holds a global rank of #2,168,223 with zero monthly visits today. This suggests a complete asset transfer. They didn't just leave the old site up; they dismantled it. For founders, this is a masterclass in brand consolidation. They are betting that 'Make' will generate more value than the legacy Integromat traffic ever could.
The tech stack reveals a modern foundation built for scale. Using Tailwind CSS and Bootstrap indicates a focus on rapid UI iteration, while PWA (Progressive Web App) capabilities suggest a commitment to a seamless, app-like experience across devices. The presence of RudderStack for data infrastructure shows they are serious about product analytics, likely tracking the success of this migration in real-time.
- Strategic Suicide: They killed a working brand to save it from obsolescence.
- Revenue Resilience: $4.6M in revenue proves the underlying product was sound.
- Zero Traffic State: A rare case of a high-revenue site hitting 0 visits via redirection.
- Modern Stack: PWA and Tailwind CSS signal a forward-looking engineering team.
The Lesson: Kill Your Darlings
Integromat proves that brand equity is fluid. If your name limits your vision, burn it down and build anew.
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End Of Integromat | Integromat Evolves to Make | Make
As Integromat shuts down and we close this first chapter of our story, we're incredibly excited to see what you - and the whole community - will create with Make.
End Of Integromat | Integromat Evolves to Make
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Reviews (20)
Working as it should
Working as it should
A lot less expensive than Zapier and works great!
I was looking for something very specific (connect shopify to the offline pixel on Facebook), I first used Zapier because, well, everybody uses Zapier but after my 14-day free trial was over, I had to pay between $20 and $40 a month to maintain the ZAP live (shopify is not part of their free plan!). I then looked for other options and that's when I heard about Make. (Yep, that's their new name) Their free plan is pretty incredible. 1,000 ops a month! (And Shopify is part of it!!!) Now if you need 10,000 ops a month, it's $9 a month! Just to give you an idea, Zapier charges $129 for the same amount of tasks! Make also allows you to have 2 scenarios running which was more than enough for my tests. Their support is also amazing and kudos to Jaynish for being so quick at responding to all of my questions! I now redirect all of my clients to Make for their tasks and workflows.
We use Integromat for linking Google…
We use Integromat for linking Google Meetings with WooCommerce and WooCommerce with Google Calendar. The process is like hot knife through butter. Very very intuitive and works flawlessly. The no. of fields exposed by the API is also much higher than competition. Pricing wise and features wise it beats Zapier and the likes hands down. Zapier also requires a paid plugin to integrate with WooCommerce. No such drama with Integromat.
Integromat has an automatisation power…
Integromat has an automatisation power like no other tools in the marked. I see constant updates, they are adding whatever hot tool you ask. Thanks, keep a great job.
Integromat is the automation tool of my choice
Integromat is really the perfect automation tool. Intuitive and mighty. I want to emphasize, the support is very helpful and answers questions detailed within screenshots. Also the support is easily reachable. I use it for course organisation via web formular, google contacts, google sheets, sendinblue/mailchimp and for automatic finding and uploading/updating files from dropbox to my app server. Besides for making a neat filterable google sheet from a google form. It has many integrations and the pricing is better than zapier. Btw there is a in-depth learning platform named integromasters and an extension platform named appmarket.space (e.g. integration of SevDesk, ...) All in all I tested most of the available automation platforms and I happily stay with Integromat.
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About integromat.com
As Integromat shuts down and we close this first chapter of our story, we're incredibly excited to see what you - and the whole community - will create with Make.
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Technology Stack
integromat.com uses 13 technologies across their website including HSTS, OneTrust, RudderStack, Google Tag Manager, and more.
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HSTS
Privacy & Consent
OneTrust
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RudderStack, Google Tag Manager, Google Analytics
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Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI
Traffic & Audience
integromat.com receives approximately 0 monthly visitors and ranks #2,168,223 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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