workato.com
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Workato: The $415M Automation Powerhouse
How a 943-employee platform is quietly dominating the enterprise integration space
While everyone obsesses over AI chatbots, Workato has built a $188.8M revenue engine by solving the unsexy, complex problem of enterprise automation. This isn't just another iPaaS—it's the connective tissue for Fortune 500 companies.
"Workato isn't selling automation tools—it's selling the elimination of manual work at scale."
The Enterprise Gravity Well
With 47% direct traffic (vs 43% organic), Workato demonstrates remarkable enterprise stickiness. Companies aren't discovering them through SEO—they're returning because they're mission-critical infrastructure. The 666K+ backlinks signal deep integration into the enterprise tech stack ecosystem.
The Hidden Growth Engine
The keyword data reveals a fascinating pattern: Workato's brand searches (48K/month) are dwarfed by competitor searches like 'n8n' (3M/month) and 'boomi' (22K/month). This suggests they're winning on product depth, not marketing volume. Their true moat is the complexity they handle—'como ejecutar un reciopiente en workato' (240 monthly searches) shows users solving real, specific problems.
The tech stack tells its own story: Vue.js, Nuxt.js, and Tailwind CSS power a platform that needs to be both powerful and intuitive. This isn't a marketing site—it's a product-led experience where the interface itself demonstrates automation capabilities.
- Revenue per employee: ~$200K (exceptional for SaaS)
- Global rank #66,685 puts them in top 0.1% of websites
- 27 technologies detected shows complex, feature-rich platform
- Undisclosed 'undefined' countries = true global footprint
The $415M Bet on Invisible Infrastructure
Workato's real innovation isn't flashy—it's becoming the default operating system for enterprise automation
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About workato.com
Company Overview
Technology Stack
workato.com uses 27 technologies across their website including Wistia, Adobe Fonts, HSTS, and more.
Video
Wistia
Fonts
Adobe Fonts
Security
HSTS
Error Tracking
Sentry
CMS
Contentful, WordPress
CDN
cdnjs
Traffic & Audience
workato.com receives approximately 473.9K monthly visitors and ranks #66,685 globally. The website has a bounce rate of 35% with visitors viewing an average of 8.8 pages per visit. Users spend an average of 6:33 on the site.
The majority of workato.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about workato.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit workato.com directly at https://workato.com.