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DashThis: The $4.3M Quiet Giant
How a 37-person team built the reporting tool that agencies swear by
In a market dominated by Data Studio and Tableau, DashThis carved out a $4.3M revenue niche by doing one thing relentlessly: automating marketing reports for agencies who hate spreadsheets. They aren't chasing unicorn valuations—they're building a quiet empire of subscription revenue.
"They don't try to be everything. They're the reporting tool for people who need reports to just work—no PhD in data science required."
The Agency-Focused User
DashThis targets the sweet spot: digital marketing agencies managing 5-50 clients. With 49% organic traffic and 39% direct traffic, they've built a sticky user base. The top keyword 'dashthis' (5.4K monthly searches) shows strong brand recognition, while 'seo report template' (990 searches) reveals their core use case: turning raw data into client-ready visuals.
The Growth Engine
Their traffic strategy is textbook efficiency. They rank for high-volume, adjacent keywords like 'utm builder' (265K searches) and 'cpm calculator' (68K searches)—tools marketers use daily. This isn't accidental SEO; it's a funnel that captures marketers researching basics, then converts them into reporting automation customers.
The 3.7 Trustpilot rating from just 3 reviews suggests either a small but loyal user base or a product so reliable it rarely triggers support tickets. With a tech stack featuring Tailwind CSS, PWA, and Google Tag Manager, they're modern but pragmatic—no unnecessary complexity.
- Revenue-per-employee ratio of ~$116K indicates high operational efficiency
- Direct traffic (39%) proves strong brand recall and repeat usage
- Top leadership includes Antoine Paré (CEO) and Jean-Philippe Fortin-Cantin (Marketing), suggesting founder-led marketing
The Unsexy Billion-Dollar Playbook
DashThis proves you don't need AI hype or VC funding—just solve a painful, recurring problem better than anyone else.
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5 keywordsHow is Dashthis's SEO?
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Marketing Reporting Dashboards For Analytics, SEM & SEO | DashThis
The simple way to automate your marketing reports! Get beautiful automated marketing, analytics, SEM & SEO reports in seconds. Start a free trial and see!
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Reviews (3)
Possibly the best service ever?
Where to start? First of the interface is awesome, easy to use, and it works. Second is the support. I am almost hoping of running into an issue, just so I can contact them again. I had help from Pier-Olivier, and from Laurie-Anne. Not only did they react quickly, but Laurie-Anne made a guide video, with our account, showing and telling everything I needed to do. That fixed the issue. But they did not stop there. Pier-Olivier found 4 other errors, all made by me, and shared his findings, so that I could get that working again. Amazing support, amazing tool. I highly recommend DashThis. Also I asked for a specific integration. 2 weeks later they had made it possible, to integrate ActiveCampaign data, email marketing, directly into the dashboards. If i could give more than 5 stars I would!
Feature-Rich & Inexpensive, with Wonderful Support
Almost four years after we first tried DashThis, I'm happy to say it's still a critical part of our core software. We use DashThis to aggregate marketing campaign data from sources including Google Ads and Analytics, Facebook Ads, and CSV-embedded data, to create clear, impactful reports for our Digital Marketing clients. DashThis is a stable, reliable software, with a short learning curve and exceptional support. Many times, our support requests that weren't easily answered same-day, became feature requests DashThis implemented shortly after.
Incredible Support, Okay Platform
I have been using Dashthis reporting for 7 months for my clients. I run Google & Facebook ads and also include the metrics for organic social media. Overall, if you're wanting to have a more professional reporting platform than a Word doc or spreadsheet, this is a great start. It's more affordable than competitors but has a more simple design with limited dev options. Once you get to a point you can afford a more professional dashboard, then you can move over and upgrade unless Dashthis's dev team can improve the issues below. Here are my thoughts: Pros: - incredible customer service. Super fast response times, so kind, very helpful with step by step instructions or videos on to answer questions. It's the best part of working with them - more affordable compared to other marketing reporting platforms - very honorable support team that will make a custom plan for you based on the number of dashes you want - can sync with accounts to pull in data automatically or add custom blocks Cons: - limitations on design. You can add a custom block and put a number in but it is giant and there's no option to adjust the size of the text - limited customizability. They give some options for report colors but I can't adjust to the exact colors I want - weird dev issues. I will change the title on a November report and it will change the title for all previous reports. It shouldn't do that. There needs to be an easier way to duplicate past reports and update them without it changing past reports. it has a lot of limitations - outdated reporting style. Compared to other reporting platforms, the reports do not look professional. They look homemade on one long vertical report. No option to create pages or sections in one monthly report. I believe this is on Dashthis' development team to improve the appearance of the reports
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About dashthis.com
The simple way to automate your marketing reports! Get beautiful automated marketing, analytics, SEM & SEO reports in seconds. Start a free trial and see!
Company Overview
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Technology Stack
dashthis.com uses 22 technologies across their website including HSTS, Contentful, Cloudflare, and more.
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Translation
Weglot
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +2 more
Traffic & Audience
dashthis.com receives approximately 178.5K monthly visitors and ranks #247,699 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:52 on the site.
The majority of dashthis.com's traffic comes from undefined, undefined, .
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