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Swydo: The Anti-Looker Studio for PPC Agencies
How a 15-person team built a $1.3M revenue reporting tool without chasing venture capital
While agencies drown in Looker Studio's complexity, a Dutch startup quietly built a $1.3M revenue engine solving the exact same problem—without a single dollar of VC funding. This is the story of focused execution in a crowded market.
"Swydo isn't building a better dashboard—they're building a business that doesn't need to raise another round to survive."
The Traffic Paradox
With 107K monthly visits and a global rank of #252,487, Swydo's numbers seem modest—until you see the 46% direct traffic. That's not SEO magic; that's agency word-of-mouth. When your competitors chase 'looker studio' (602K searches), you own 'swydo' (4K searches) and capture intent for people who already know your name. The 42% organic traffic is a bonus, not the core strategy.
The Agency DNA
CEO Jeroen Maljers and Head of Development Kevin Clifford didn't build this for enterprise—they built it for the 15-person agency drowning in client reports. The integrations architect and customer success manager roles tell the real story: Swydo wins by making complex PPC/SEO data actually usable for client presentations. While Looker Studio requires a data engineer, Swydo requires only a marketer.
The tech stack reveals their philosophy: jQuery, Bootstrap, and Flickity instead of React/Vue. This isn't technical debt—it's deliberate pragmatism. They're not building a frontend empire; they're shipping a reporting tool that works. Vite and Tailwind show modern build processes, but the core experience prioritizes reliability over cutting-edge frameworks.
- 46% direct traffic proves product-market fit in a crowded analytics space
- 15-person team generating $1.3M revenue = ~$87K revenue per employee
- Owns 'swydo' brand search while competitors fight over generic keywords
- Built for agencies, not enterprise—clear focus in a market of giants
The Anti-Growth Playbook
Swydo proves that in a world obsessed with scale, the most powerful strategy is building a business that doesn't need to be sold—just used.
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Automated Marketing Reporting and Monitoring Platform - Swydo
Google Ads, PPC, SEO and Analytics automated reporting tool for online marketers. Save time and show your impact. Try it for free today!
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About swydo.com
Google Ads, PPC, SEO and Analytics automated reporting tool for online marketers. Save time and show your impact. Try it for free today!
Company Overview
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Technology Stack
swydo.com uses 27 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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Traffic & Audience
swydo.com receives approximately 107.1K monthly visitors and ranks #252,487 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 1:33 on the site.
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