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Funnel.io: The Data Warehouse for Marketers
How a $76M revenue company is solving the messy marketing data problem
While most marketers drown in disconnected dashboards, Funnel.io built a $76.8M business by forcing data into a single, queryable truth. This isn't another analytics tool—it's a data warehouse built specifically for the chaos of modern advertising.
"Funnel didn't build another dashboard—they built the plumbing that makes all dashboards work."
The Problem They Actually Solve
Marketing data lives in 50+ places: Facebook Ads, Google Analytics, Salesforce, spreadsheets. Most tools try to visualize this mess. Funnel takes a different approach: they extract, normalize, and warehouse the raw data first. This lets analysts query across platforms without the headache of API limits or schema changes. With 417 employees and $76.8M in revenue, they're scaling a solution that treats data engineering as a product, not a service.
Growth Trajectory
At $133.8M raised and $76.8M in revenue, Funnel sits in the sweet spot of B2B SaaS maturity. They've moved beyond the 'growth at all costs' phase into efficient scaling. The 417-person team suggests a focused product strategy—likely 60-70% engineering-heavy, building the data pipelines that competitors are still trying to patch together manually.
The tech stack reveals their priorities: Cloudflare for global data delivery, Hotjar and FullStory for product analytics, and a PWA architecture that suggests they're building for real-time data access. This isn't a legacy tool; it's built for the speed of modern marketing operations.
- Revenue Intelligence: $76.8M ARR puts them in the top tier of data infrastructure tools
- Capital Efficiency: $133.8M raised over likely multiple rounds indicates investor confidence in unit economics
- Team Scale: 417 employees suggests mature processes and likely 3-4x revenue per employee ratio
- Market Position: They own the 'marketing data warehouse' category while others still focus on dashboards
The Verdict: Infrastructure Over Interface
Funnel wins by making the boring work of data engineering a product, not a project. At $76.8M revenue, they've proven that marketers will pay for clean data more than pretty charts.
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Reviews (8)
Great service
Bianca from their online support, helped define my needs and offered guidance on which solution and pricing was optimal.
Product 10/10 Service 10/10
Incredible product and the customer service is truly exceptional. I had multiple questions and always had someone highly knowleadgeable on hand to help me solve them. Would definitely recommend to anyone searching for a data management solution.
Funnel requires you to email them to…
Funnel requires you to email them to downgrade, but can easily upgrade, no problem, at the click of a button. Absurd.
I called this company many times to…
I called this company many times to find out about their services but I never received the call back they are very irresponsible and do not know how to run a business if they can't even make a phone call back who needs them deal with someone else
Beware of Their Predatory Cancellation…
Beware of Their Predatory Cancellation Policy I strongly advise against doing business with this company due to their unethical cancellation policy. Even if you cancel your service, they will still force you to pay for a future billing cycle—charging you for service you won’t even use. This is a classic predatory tactic designed to squeeze extra money out of customers, regardless of whether the service was adequate. Any reputable company would allow customers to cancel without unfairly charging them for a future period of service they no longer need. If you’re considering signing up, be extremely cautious and read the fine print. There are plenty of companies out there with transparent and fair policies—this isn’t one of them.
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About funnel.io
Company Overview
Technology Stack
funnel.io uses 20 technologies across their website including Google Fonts, HSTS, Contentful, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Contentful, Webflow
CDN
unpkg
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
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This page provides publicly available information about funnel.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit funnel.io directly at https://funnel.io.