data-and-data.com
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The Grey Market Hunters
Inside Data&Data's 10-person mission to police luxury's digital underworld
While most startups chase AI hype, a 10-person Parisian team is quietly building a moat for luxury giants. Data&Data doesn't monitor social media for sentiment—they hunt gray market sellers who are bleeding brands for millions.
"They're not playing in the crowded social listening space—they're solving a specific, expensive problem for the world's most paranoid brands."
The Niche No One Wanted
Every luxury brand loses sleep over the same thing: unauthorized resellers moving inventory through back channels. Data&Data built their entire stack around detecting these patterns across online channels. Their keyword data reveals the obsession—'gray market' (3,700 monthly searches) and 'grey market fight' (190) dominate their organic traffic. This isn't brand monitoring; it's digital forensics.
The $0.8M Question
Here's where it gets interesting. With just $0.8M in revenue and 10 employees, they're either incredibly capital efficient or painfully early. The 40 monthly visits suggest this is a referral-driven business—likely closing deals through LinkedIn and direct outreach rather than inbound. For investors, this is a classic 'prove the model' play. For founders, it's a masterclass in picking a fight with a specific, painful problem.
Their tech stack tells a story of pragmatism over flash. jQuery and Bootstrap (not React), Tailwind for styling, Contentful for content. They're not burning cash on bleeding-edge frameworks. This is a team shipping product, not chasing tech trends. The LinkedIn presence and careers page point to a team that's growing deliberately, likely hand-picking clients rather than scaling through automation.
- Targeting luxury brands' #1 pain point: unauthorized resale
- Built on battle-tested, low-cost tech (jQuery, Bootstrap)
- Referral-driven growth model with minimal marketing spend
- 10-person team generating $80K+ per employee annually
The Untapped Billion-Dollar Problem
If Data&Data can scale their model beyond luxury, they own the playbook for brand protection across every premium vertical. The question isn't whether the market exists—it's whether they can expand before competitors wake up.
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DATA&DATA – Monitoring online channels for luxury brands
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data-and-data.com uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
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data-and-data.com receives approximately 40 monthly visitors. The website has a bounce rate of 42% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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