In a world where sales recruiting relies on gut feeling and inflated resumes, DataBased is betting everything on hard numbers. With a lean 31-person team generating $3.6M in revenue, they're proving that data-driven decisions can outperform intuition in the sales hiring game.

"They're not just selling software—they're selling a methodology. The real product is the elimination of hiring bias through performance data."

The company's tech stack tells another story. They're built on Bootstrap for rapid development, use Google Analytics and Tag Manager for data tracking (unsurprisingly), and leverage Zendesk for customer support. The presence of Priority Hints and Lazy Loading shows they care about performance optimization—a subtle but important signal for a company selling 'optimization' as a core value proposition.

• Revenue per employee: $116K (efficient for a service-based tech company)
• Traffic quality over quantity: 42% direct traffic indicates strong brand recall
• Niche positioning: Targeting sales leaders frustrated with 'overinflated titles'
• Founder-led marketing: Dan Watkins' name appearing in search data suggests personal brand building