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Databasics: The $4M Niche Giant Hiding in Plain Sight
How a 35-person team built a vertical SaaS empire in field service management
While SaaS founders chase AI unicorns, Databasics quietly dominates a critical niche with 35 employees and $4.1M in revenue. Their SAMPro platform proves that boring industries pay the bills.
"In vertical SaaS, the riches are in the niches - and Databasics owns HVAC service management lock-in."
The Field Service Lock-In
Databasics doesn't compete with Salesforce or HubSpot. They own the entire workflow for service contractors - from dispatch to invoicing. Their 970 monthly searches for 'sampro' alone show customers aren't shopping around. When you're the system of record for HVAC technicians, you become indispensable.
The SEO Moat
With 2,548 monthly visits and 53% coming from organic search, Databasics has built a defensible acquisition channel. Keywords like 'hvac service management software' (850 monthly searches) drive qualified leads directly to their funnel. They're not burning cash on ads - they're capturing intent.
The tech stack reveals a pragmatic team: jQuery and Bootstrap for speed, AWS CloudFront for reliability, and Google Analytics for optimization. No fluff, no unnecessary frameworks - just software that works for contractors in the field.
- Revenue per employee: ~$117K (efficient for niche SaaS)
- Traffic concentration: 100% from undefined (likely US-focused)
- Brand dominance: 'databasics' gets 700 searches vs 'sampro' at 970
- Team structure: Heavy on customer support and QA
The $4M Question
Can they scale beyond 35 people without losing their agility? Their next move is either acquisition or a platform expansion play.
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Open Graph Image
https://www.databasics.com/wp-content/uploads/2016/06/DDA_GOLD_2016-RGB-72dpi-300x276.jpg
Meta Tags
Field Service Software | SAMPro Enterprise ERP by Data-Basics
Field service software with construction management together in one complete system, SAMPro is a comprehensive management solution for service contractors.
Field Service Software by Data-Basics, Inc.
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About databasics.com
Field service software with construction management together in one complete system, SAMPro is a comprehensive management solution for service contractors.
Company Overview
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Technology Stack
databasics.com uses 15 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
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PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
E-commerce & Payments
WooCommerce
Traffic & Audience
databasics.com receives approximately 2.5K monthly visitors and ranks #6,163,326 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:38 on the site.
The majority of databasics.com's traffic comes from .
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