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DataGuard: The €28M GDPR Compliance Machine
How a German SaaS is turning regulatory headache into a €28M/year revenue stream
While most startups panic about GDPR fines, DataGuard built a €27.9M business by making compliance a monthly subscription. Their secret? Treating data protection not as a legal service, but as a scalable software product.
"DataGuard didn't sell compliance software—they sold sleep. And 3,000+ companies paid for it."
The SEO Moat Strategy
Their traffic tells a revealing story. With 58% organic search and 35% direct traffic, DataGuard has built a powerful bottom-funnel engine. They rank for high-intent terms like 'ISO 27001' (112K monthly searches) and 'DSGVO rechner' (748K searches). This isn't brand marketing—it's capturing desperate founders mid-panic, searching for compliance solutions. The 90.5% traffic concentration in one undefined market suggests they're dominating a single region before expanding.
The 3,000 Company Playbook
With 175 employees serving 3,000+ companies, DataGuard runs at ~17 customers per employee. This ratio reveals their productization strategy: they're not doing bespoke legal work. They're selling standardized compliance packages at fixed monthly prices. The Trustpilot rating of 4.3/5 from 88 reviews confirms they've productized a traditionally high-touch service without sacrificing quality.
Their tech stack (Swiper, Tailwind, Bootstrap) is unremarkable—intentionally so. They're not selling bleeding-edge tech; they're selling reliability. The presence of LinkedIn Insight Tag and Microsoft Ads shows they're aggressively targeting B2B decision-makers, not consumers. Every element screams 'boring business, predictable revenue.'
- Captures panic-driven searches at scale (748K 'rechner' queries)
- Productized legal service with 175 employees serving 3K+ companies
- 4.3/5 Trustpilot rating proves quality scales
- 90.5% traffic concentration = regional dominance before expansion
The Unsexy Billion-Dollar Formula
Take a complex, mandatory business requirement, productize it with software, and capture the market through SEO. DataGuard is proof that boring businesses build the most valuable companies.
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DataGuard – Datenschutz & Informationssicherheit
DSGVO mit DataGuard. Zertifizierte Experten & digitale Plattform zu festen Monatspreisen. Eine Sorge weniger für 3.000+ Unternehmen aller Branchen.
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Reviews (17)
We had a very positive experience with DataGuard
We had a very positive experience with our consultant, who was very competent and well informed in the topics data privacy and information security. We can only recommend the services of DataGuard.
Kudos on recent improvements
I have been working with DataGuard for a couple of years now. The platform itself can be improved to be more user-friendly. A lot of unnecessary re-directions and sometimes missing features. Having said that DataGuard have made good improvements recently. The push for fixed plans and pricing has been a positive change. New consultants have been hired which are doing a great job. I want to give a big kudos to our consultant Emre Ceyhan! He has been incredibly helpful and treats our needs as a priority. I know that I can rely on him and his expert advice. Thank you Emre!
Very reliable and professional team
We have had a long-standing customer relationship since 2018 and are delighted to be working with DataGuard. The contact persons are always available and do a great job in supporting and helping us in all matters. In particular, I would like to highlight the professionalism of our contact person, Mr Rowe, who is always happy to assist us and answers all our questions with a friendly attitude.
Outstanding service and expertise
We started working with DataGuard 3 years ago with a comprehensive audit and throughout the years of support, we've had an excellent experience! Even though the audit questions weren't perfectly fitting for our setup and processes back then, our consultants made sure to cover everything flexibly. Since then DataGuard has improved and extended it's services, platform and functions in an impressive way. Our current consultant, Onur Turhan, is incredibly professional and knowledgeable. He guides us with practical and pragmatic advice and helps us navigate data privacy and compliance challenges with ease. I highly recommend DataGuard, especially if you're lucky enough to work with Onur—his attention to detail, level of organization and responsiveness are top-notch!
Exceptional Data Protection Expertise and Service
Onur from DataGuard has truly exceeded our expectations. His deep understanding of data protection and proactive support have really impressed us. We feel we're in the best hands and greatly appreciate his quick, reliable assistance. Top-notch data protection – thank you, Onur!
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About dataguard.de
DSGVO mit DataGuard. Zertifizierte Experten & digitale Plattform zu festen Monatspreisen. Eine Sorge weniger für 3.000+ Unternehmen aller Branchen.
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dataguard.de uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Amazon S3
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag
Traffic & Audience
dataguard.de receives approximately 44.0K monthly visitors and ranks #460,892 globally. The website has a bounce rate of 25% with visitors viewing an average of 11.2 pages per visit. Users spend an average of 18:21 on the site.
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