In a world obsessed with viral growth and VC funding, Datis is building an empire through sheer utility and customer lock-in. They've cracked the code on B2B retention, generating 67% of their traffic directly—no SEO tricks, just indispensable software.

"When 67% of your traffic comes directly to your domain, you're not selling software—you're selling oxygen."

The absence of funding data and Trustpilot reviews is telling. Datis operates in the shadows of the enterprise software world, likely serving mid-market companies that value stability over buzz. Their product suite—unified HR & Payroll—targets the messy intersection of finance and human capital, a space where switching costs are astronomical and churn is minimal.

• Direct traffic dominance (67%) indicates exceptional product stickiness
• Revenue-per-employee ratio of $145K suggests elite operational efficiency
• Keyword strategy focused on login/repeat access, not discovery
• Lean team structure with minimal marketing overhead