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Datto: The $600M Bootstrapped Empire
How a 21-year-old founder built a B2B SaaS giant without VC
While Silicon Valley chases unicorn valuations, Datto quietly built a $593M revenue machine serving the unglamorous backbone of IT: the Managed Service Provider (MSP). This isn't a growth-at-all-costs story—it's a masterclass in sustainable B2B dominance.
"Datto doesn't sell software—it sells sleep to 13,000+ MSPs who can't afford downtime."
The MSP Fortress
Datto's genius was targeting the invisible middlemen of IT. While competitors chased enterprise CIOs, Datto built a moat around 13,000+ Managed Service Providers who manage thousands of small businesses. This creates insane lock-in: once an MSP standardizes on Datto's ecosystem (backup, RMM, networking), switching costs become prohibitive. The 69% direct traffic proves this—customers don't Google alternatives; they return to the platform they're already invested in.
The Traffic Paradox
Here's the counterintuitive data: despite 2.1M monthly visits, only 19% comes from organic search. That's shockingly low for a company this size. Why? Datto's brand is so dominant in its niche that customers type 'datto' directly (10,550 monthly searches). The real story is in the keywords: 'datto workplace login' and 'datto rmm' reveal a sticky user base that lives inside the platform daily. This isn't SEO—it's product-led retention.
The Trustpilot rating of 1.9/5 with only 14 reviews is actually a feature, not a bug. Datto serves B2B IT professionals who rarely leave public reviews. The real NPS scores happen in MSP forums and private communities where Datto's reliability (or failures) are debated in technical detail. This disconnect between public sentiment and actual usage is a hallmark of infrastructure software.
- The 19% organic search is misleading—Datto's brand searches (10,550/month) show category ownership
- jQuery and Bootstrap in the tech stack reveal a mature, stable platform (not chasing shiny frameworks)
- Founder Austin McChord started at 21, proving you don't need a Stanford MBA to build enterprise software
- Top countries are mysteriously 'undefined'—likely a data artifact, but suggests global reach beyond traditional markets
The Unsexy Billion-Dollar Playbook
Datto proves that boring infrastructure, sold to boring buyers, with boring reliability, creates extraordinary value. While VCs chase the next AI unicorn, Datto built a $600M business by solving unglamorous problems for unglamorous customers—and that's exactly why it works.
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5 keywordsHow is Datto's SEO?
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Datto | IT Solutions Built for You
IT professionals rely on Datto for mission-critical business continuity and disaster recovery, networking, business management, and file backup and sync solutions
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Reviews (14)
Love their PSA and RMM tools
Love their PSA and RMM tools
Datto BCDR is rock solid reliable
As an IT support professional for over 30 years, I remember the decades we lived in with unreliable and time consuming backups. Once I discovered Datto a few years ago, those problems ended. Datto has a broad suite of BCDR products and they take almost no "babysitting." I am notified via email each day and know withing seconds if my backups were fully successful or not. And its rare that a backup fails.
Without it, you're just gambling...
My business is purely data driven - we do online drop-ship – so the need is high to have total business continuity Back-up is just a file, Datto is your whole architecture in the cloud; which you can easily spin-up when the need ever arrises Without it, you're just gambling...
Very disappointed...
I have to say that I went into my partnership with Datto with very positive expectations. I felt that I really connected with my "soon to be" rep, and the Cloud Continuity product, which has a BMR restore function, looked very promising. The wholesale pricing was fair, and the NFR offerings okay. I thought that I had gotten accurate answers to all of my questions, so I moved forward and started migrating users to Datto. The first red flag was that in less than a month, they changed my rep on me. He advocated to stay my rep, but they turned him down. Now, I just noticed in the console, once again my rep was changed on me. Nobody called me to tell me about this and if I didn't check my console, I would never have known. Over the next few months, I deployed many Cloud Continuity endpoints and one SIRIS. There were a few things that came up where I found that things that the initial rep had told me were completely inaccurate. For example, the rep told me that the Cloud Continuity product had the ability to virtualize in the cloud and the end user could work remotely until his "failed hardware" is replaced. This is not accurate! You can in fact virtualize and log in to the virtualization remotely, but the virtualization is not intended to work in it like it is in the SIRIS product. It is just for testing purposes, for example, to make sure that the BMR will boot. So, the sales team does not always have the correct information, and when I sell a product to an end user based on inaccurate info and then I can't follow through on those promises, it makes me look bad! This really left a bad taste in my mouth, but I chalked it up to improper training rather than the rep being intentionally deceitful. Moving on to the product itself. Initially, I did run into various issues, but the support team was always available, quick to answer the phone, and was usually able to resolve any issues quickly, so it was just a blip... but now that I've been using/selling the product for more than a year, the "cons" have become very apparent. First, the BMR portion of the backup constantly gets "broken" by Windows Updates, which in turn requires a "forced differential merge" to fix it. Up until recently, that meant I had to contact support to initiate it. When you have a lot of seats running this product, this can become a real hassle. To give Datto credit, they did add the ability for me (the reseller) to now initiate a differential merge through the console without having to contact support, which is better, but still annoying that it happens so often... you really have to be on top of the backups, because if you don't fix this issue, you will not be able to do a BMR with a recent backup until you do. Also, and this one is a biggie, I have already had 4 cases where I needed to use the BMR function (for 4 different end users). Only the first BMR went very smoothly with no issues. The other 3 were a real pain in the $#*!. There were either issues booting into the Datto Restore Utility (which is linux based), or I was able to boot into the restore utility, but when I tried to initiate the restore, I would get some sort of error, for example, "generating minimum volume sizes failed" is a common one. This required calling into support and having to figure out a way around it. Let's skip forward to the point where either support got me to the next step, or I got there by myself. Now the Bare Metal Restore is in progress, which is done by transferring data over the internet…. I have never seen the transfer speed exceed 1.5MBPs and I have tried it from multiple locations using various internet service providers. This is absolutely ridiculous! At those speeds any BMR will take DAYS to complete and if you tack on the time you have to spend with support to get the restore going in the first place, a BMR could take a week or more! The whole point of a BMR is to keep downtime to a minimum. This is a deal breaker for me! At this point, If I cannot get assurances from Datto that these issues are being addressed in the very near future, I will be cancelling all my endpoints and moving to another product.
Warning!
We have been a customer of Datto / Kaseya for several months now and must conclude that this provider has failed massively on technical, organizational, and legal levels. The RMM solution (Remote Monitoring & Management) provided by Datto repeatedly proved to be unreliable and non-functional in our environment. Critical features such as remote access, automation, and agent stability failed regularly. Several support tickets regarding these issues were either closed without comment or simply ignored – despite multiple escalations. A permanent fix was never delivered. Communication with support is virtually non-existent. Inquiries are – if answered at all – met with vague standard replies. Response times are unacceptable, responsibilities remain unclear, and even serious technical deficiencies are not taken seriously. On numerous occasions, we have seen tickets being systematically ignored or silently closed. One particularly alarming incident involved a Datto employee illegally and without prior notice listening in on a confidential phone conversation, only to intentionally terminate the call minutes later. From our perspective, this constitutes a clear violation of German criminal law (§ 201 StGB, § 88 TKG – Confidentiality of the spoken word / Telecommunications secrecy) and has been reported to the relevant authorities. In addition, we experienced intense internal sales pressure to sign an amended contract, under circumstances we regard as coercive and misleading – potentially meeting the legal definitions of attempted coercion and fraudulent misrepresentation. These incidents do not appear accidental, but rather systemic in nature. We have since terminated the contract with immediate effect, suspended all payments, and initiated legal action. Any attempt to work professionally with this provider has failed catastrophically.
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About datto.com
IT professionals rely on Datto for mission-critical business continuity and disaster recovery, networking, business management, and file backup and sync solutions
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datto.com uses 22 technologies across their website including Wistia, YouTube Embed, Font Awesome, PHP, and more.
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datto.com receives approximately 2.1M monthly visitors and ranks #23,498 globally. The website has a bounce rate of 22% with visitors viewing an average of 7.8 pages per visit. Users spend an average of 10:08 on the site.
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