dave.com
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Dave: The Anti-Bank Bank
How a $486M-funded startup is weaponizing financial empathy against traditional banking
Dave isn't just another fintech app—it's a $89M revenue machine built on a simple premise: banks are predators, and it's time to fight back. With 539 employees and nearly 1M monthly visitors, they've turned fee avoidance into a business model.
"Dave's real product isn't cash advances—it's trust, monetized at scale."
The Traffic Paradox
Here's the fascinating data: 63% of Dave's traffic is direct, while only 29% comes from organic search. This isn't a discovery play—it's a destination brand. When you're searching for 'dave login' (2,060 monthly searches) or 'dave app' (2,670), you're already sold. The real question is why they're not capturing more branded search volume for 'dave' itself (88,870 monthly searches)—that's a 90% branded search gap that screams either brand strength or SEO weakness.
The Trust Deficit
A 1.7/5 Trustpilot rating with only 18 reviews is either a crisis or a data anomaly. For a company with nearly 1M monthly visitors and millions of users, that review count is suspiciously low. Either they're not asking for reviews, or their users aren't motivated to leave them. In the fintech world where trust is currency, this is a red flag that founders should obsess over.
The tech stack tells a modern story: Tailwind CSS, Gatsby, PWA, and Contentful scream 'product-led growth engineering.' They're building for speed and mobile-first experiences. But the inclusion of TikTok Pixel alongside Google Analytics and Datadog reveals their acquisition playbook—they're hunting Gen Z users where they live, not through traditional channels.
- Direct traffic dominance (63%) suggests strong word-of-mouth, but also potential brand moat weakness
- Heavy reliance on branded searches for 'dave' indicates they're fighting for awareness, not just conversion
- The 81.1% 'undefined' country traffic is either a data issue or they're accidentally revealing their US-centric dominance
The Real Question: Can They Own the 'Financial Friend' Category?
Dave's bet is that millennials and Gen Z will trust a brand that positions itself as anti-bank. The $486M funding suggests investors believe it. But with a 1.7-star rating and only 29% organic discovery, they're still fighting an uphill battle for trust at scale.
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Get Up To $500 In 5 Minutes Or Less | Dave
Want the best mobile financial app? Millions of people use Dave to get cash with no credit check, side hustles, and banking accounts with fewer fees. Join now.
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Dave Design
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Reviews (18)
Dave is not a design company
Dave is not a design company. Dave is a payday loan. And they start out ok. I usually borrow money on Thursday is i need it cause i get paid bi weekly. Mon through Wednesday it says i can borrow up to $450 but on Thursday the drop it down $150. Its like they want you borrow to soon so they can hit you with fees. And if credit was a issue it wouldn't change in 2 days. Ive never paid late. And now you review them on google play
Oh dear
Too many adverts, too many repeats and lots of old shows.
RUN RUN FAST AND FAR
I was just doing a survey for a $1.97 I had gotten to where it said I was 95% done with it and at the last second it kicked me out and said that I wasn't the person that they were looking for. I think that's total BS that it would let me get 95% of the way finished and then kick me out. I feel like it basically just stole all the data I gave it and kicked me out. I've been kicked out halfway through some of them a quarter way through others and I get i may not be right for every one. But to do it when I'm 95% percent of the way done is just totally unacceptable. It takes away any trust I got in this site whatsoever. Customer services useless at making it right I would not give this company the time of day run run fast and far
HORRIBLE CUSTOMER SERVICE
As with all the other reviews (which I should have read before signing up for the "service") I couldn't even give Dave one star but I had to because there is no zero Star. I started up an account I was approved for $150, which was transferred to my bank on a Thursday, but I could not access the funds due to my bank always taking a couple business days for it to clear. They then took the money back out on that Sunday, so I never had a chance to access the money and I never used any of it. But they charged me $5 saying that I did use it, and then another $7.50 overdraft charge when they took the money back out - again knowing that I never used any of it. I tried to get help from the Chat - and they couldn't do anything and then I called customer service who were equally unable to do anything saying that there is a minmum of 3 business days from Dave depositing the money and then them being able to repaid and we counted ONLY two! They accused me of not reading the terms, but even the chat agent said that the repayment date they initially gave me needed to be changed. And now they won't even close my account until I pay them the $12.50. This is total BS! This is a SCAM! PLEASE DO NOT EVER SIGN UP FOR THIS SERVICE! They will not do right by you. Another thing you should know: FTC Takes Action Against Online Cash Advance App Dave for Deceiving Consumers, Charging Undisclosed Fees Federal court complaint charges that company rarely provides advertised advance amounts, charges ‘tip’ fee to consumers without their knowledge November 5, 2024 FacebookTwitterLinkedIn
This review is on Dave.com, not worth doin business with!
This review is on Dave.com, it is a banking company located in Los Angeles, CA. I closed the account more than a month ago and they sent me an email that my 503.83 refund of my funds had been processed. That was on 10/15, more than a month ago. Customer service and I have exchanged more than 23 messages and they show no indication of sending me my money.
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About dave.com
Want the best mobile financial app? Millions of people use Dave to get cash with no credit check, side hustles, and banking accounts with fewer fees. Join now.
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Technology Stack
dave.com uses 10 technologies across their website including Contentful, TikTok Pixel, Datadog RUM, Google Tag Manager, and more.
CMS
Contentful
Advertising
TikTok Pixel
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
dave.com receives approximately 955.8K monthly visitors and ranks #63,308 globally. The website has a bounce rate of 64% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:51 on the site.
The majority of dave.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about dave.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dave.com directly at https://dave.com.