davidprotein.com
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David Protein: The 28g Bar That Broke the Mold
How a protein bar with zero sugar and 150 calories captured 270K monthly visitors
In a $15B protein bar market dominated by sugar-laden snacks masquerading as health food, David Protein emerged with a radical proposition: 28g of protein for just 150 calories. This isn't just another bar—it's a precision-engineered nutritional tool that has achieved what most brands dream of: 270K monthly visitors and 46% direct traffic.
"David didn't invent protein bars—they invented a new category where protein density and calorie efficiency actually matter."
The Protein Density Revolution
While competitors pack 200-300 calories for 20g of protein, David achieves 28g for just 150 calories. That's 50% more protein per calorie than any bar on the market. The math is simple: if you're serious about muscle gain and fat loss, you don't want sugar and filler—you want protein efficiency. David delivers a 19:1 calorie-to-protein ratio that makes every bite count.
The Traffic Flywheel
With 42% organic search traffic and 46% direct traffic, David has built a self-reinforcing growth engine. Their top 5 keywords—'david protein bar,' 'david bar,' 'david protein'—generate over 80K monthly searches combined. This isn't accidental SEO; it's brand equity. People aren't searching for 'protein bars'—they're searching for David.
The company's 73-person team has achieved $10.2M in revenue with a lean operational model. Unlike brands that burn millions on influencer partnerships, David's growth appears driven by product-market fit and word-of-mouth. Their 3.2/5 Trustpilot rating from just 3 reviews suggests a newer brand, but the traffic numbers tell a different story—people are buying, they're just not leaving reviews yet.
- Zero sugar, 28g protein, 150 calories: The holy trinity of nutritional efficiency
- 46% direct traffic: A brand that people type in directly—rare in CPG
- 50% more protein per calorie: The metric that actually matters for serious athletes
- 73 employees, $10.2M revenue: ~$140K revenue per employee—remarkable efficiency
The Future of Functional Food Isn't Fancy—It's Precise
David proves that when you optimize for the metric that actually matters (protein/calorie), the market finds you. No need for sugar, no need for hype. Just 28g of protein in 150 calories.
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David Protein
28g protein. 150 calories. 0g sugar. More protein and fewer calories help you increase muscle and decrease body fat. ~50% more protein per calorie (CFP) than any bar.
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Reviews (3)
These bars are so yummy
These bars are so yummy. They really are a protein bar too. Great protein and little sugar. They are fairly expensive if you are on a very low budget like I am. I didn't like the birthday cake one so much. But the fude brownie, blueberry pie, pb chocolate chunk are soooo good. They also have very good customer service. Their AI is even really good to get you fast human help. Took them 2 or 3 days to fix my issue and one of the days was a Sunday. So that's pretty fast. They cared bout my issue and fixed it.
David protein bars delivery sucks.
David protein bars were shipped on July 1 st, however since they use the least expensive delivery method, ground FEDEX which transfers to USPS, it has taken 24 days, as of this writing and not yet delivered to Hawaii from Florida. I order supplements from reputable companies of the East Coast of USA to Hawaii, and nothing has taken beyond a week or ten days for delivery. Although the bars contain clean ingredients, and a box of 20 cost about 30 plus $s, their delivery method is very unsatisfactory. I gave two stars for the quality of the protein bar.
Horrible quality
Horrible quality, horrible customer service, very spammy. And information starting to come out that these bars are really not that healthy as they seem. I am choosing to boycott David bars. Seems like another company trying to get Rich off of the health and wellness and fitness industry with no real credibility.
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About davidprotein.com
28g protein. 150 calories. 0g sugar. More protein and fewer calories help you increase muscle and decrease body fat. ~50% more protein per calorie (CFP) than any bar.
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davidprotein.com uses 30 technologies across their website including Google Fonts, hCaptcha, HSTS, jsDelivr, and more.
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Traffic & Audience
davidprotein.com receives approximately 269.5K monthly visitors and ranks #151,136 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:33 on the site.
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