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Deadspin: The Unfiltered Sports Giant
How a rebel sports site built 1.8M monthly visits on pure attitude
Deadspin isn't just another sports site—it's a cultural insurgency. With 1.8M monthly visits and a reputation for fearlessly calling out the sports industry, this 12-person operation proves that attitude scales better than headcount.
"Deadspin doesn't cover sports—it dissects the entire media machine around it."
The 12-Person Media Machine
Deadspin runs a lean operation with just 12 employees generating $1.2M in revenue. That's $100K per employee—a staggering efficiency ratio for digital media. Their secret? A content model built on personality-driven journalism where each writer is a brand. They don't need massive teams when their voices cut through the noise.
Direct Traffic Dominance
With 56% direct traffic, Deadspin has built something most media companies dream of: a loyal audience that types their URL directly. This isn't algorithmic dependency—it's brand loyalty. When you're searching 'does bill simmons respond to twitter dms' (1,360 monthly searches), you're not looking for SEO-optimized content—you're looking for Deadspin's specific take.
The tech stack tells the story of a modern media operation: Tailwind CSS, Vite, and Plausible Analytics. No bloated enterprise CMS here. They're using lightweight, developer-friendly tools that let them ship fast and iterate quickly. This is infrastructure built for speed, not scale.
- Built a $1.2M business on pure editorial voice, not algorithmic optimization
- 9.6M backlinks prove their content is worth referencing (not just ranking)
- Top keywords include 'Lakers' and 'NBA' alongside their own brand—showing they compete with giants on their own terms
The Rebel Playbook Works
Deadspin proves that in a world of algorithmic content, personality still wins. Their 1.8M monthly visits aren't bought—they're earned through fearlessness.
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Meta Tags
Deadspin | Sports News Without Fear, Favor or Compromise
Deadspin brings you the latest sports news, stories, videos, and more.
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About deadspin.com
Deadspin brings you the latest sports news, stories, videos, and more.
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Technology Stack
deadspin.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight
Analytics & Marketing
Plausible, Google Tag Manager, Google Analytics
Traffic & Audience
deadspin.com receives approximately 1.9M monthly visitors and ranks #38,474 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 2:07 on the site.
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