9:41
dealmoon.com
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dealmoon.com

14 technologies
VerifiedVisit4.3M/mo$106M33914 Tech25 Leads
Deep Dive

DealMoon: The $106M Discount Titan

How a Chinese-language discount giant built a 4M+ monthly visit empire

While Silicon Valley chases AI unicorns, a quiet giant built a $106M revenue machine on a simple premise: translating every American sale into Mandarin. DealMoon isn't just a coupon site—it's a cultural bridge and a traffic juggernaut that dominates Chinese-speaking deal hunters.

4.3M
monthly visits
#13.6K
global rank
66%
direct traffic
339
employees

"DealMoon proves that in e-commerce, language is the ultimate moat—and they've built a fortress with 6.7 million backlinks."

The Invisible Wall Strategy

With 90.5% of traffic from a single country (likely China or a major Chinese-speaking diaspora), DealMoon has mastered the art of serving a specific cultural niche. Their 66% direct traffic rate—nearly double their organic search—reveals a fiercely loyal user base that types 'dealmoon.com' directly into their browser. This isn't accidental discovery; it's habitual behavior.

The SEO Fortress

Their backlink profile of 6.7 million is staggering for a niche discount site. They don't just aggregate deals—they create content that earns links. The top keywords aren't random: 'dealmoon' (142K monthly searches) and '北美省钱快报' (112K searches) show they own their brand and its translation. This is a textbook example of building an unassailable SEO position through consistent, high-value curation.

The tech stack tells a story of pragmatism over hype. They use jQuery and Bootstrap—workhorse technologies—layered with Ant Design for UI consistency. Google Analytics and DoubleClick Floodlight track performance, while Facebook Pixel and Twitter Cards optimize social sharing. This is a mature, stable stack built for scale, not for showing off.

  • The 3.1/5 Trustpilot rating with only 5 reviews suggests either a low review solicitation rate or a user base that doesn't frequently engage with Western review platforms
  • Global VP Rose Blackmore and VP Marketing Aaron Yin indicate a growing international leadership team, yet the core business remains hyper-focused on Chinese-speaking markets
  • The $29.99 Echo Pop Kids promotion in their description reveals their tactical approach: highlighting specific, high-margin electronics to drive urgency
They DON'T chase Western markets aggressively
They DO own the Chinese-language discount vertical completely
They DON'T rely on paid traffic (66% direct is unheard of)
They DO convert brand searches into direct traffic at scale
They DON'T innovate on tech—they optimize for reliability
They DO maintain a lean 339-person team for $106M in revenue

The Ultimate Niche Playbook

DealMoon's secret isn't technology—it's cultural fluency at scale. They don't need to be everything to everyone; they just need to be everything to one very specific, very loyal audience.

What tech stack does Dealmoon use?

25 detected
Security1
Programming Languages1
Cloud & Hosting1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics11
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google DoubleClick
G
Google Analytics
A
Analytics Service
F
Facebook Pixel
G
Google APIs
F
Facebook
G
Google Static
G
Google AdSense

How much traffic does Dealmoon get?

Traffic & Engagement

3.7M
Monthly Visits
-33.1%
4.3
Pages/Visit
10:11
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend-7%
4.0M
Oct 2025
Oct
5.5M
Nov 2025
Nov
3.7M
Dec 2025
Dec

Rankings

#15,687
Global Rank
#3,647
United States Rank
Retail
Category

Backlinks & Authority

6.7M
Backlinks
19.0K
Ref. Domains
56
Authority Score
Low
Penalty Risk
Backlinks Trend+9%
6.2M
Jul 2025
Jul
6.5M
Aug 2025
Aug
6.6M
Sep 2025
Sep
6.7M
Oct 2025
Oct
6.8M
Nov 2025
Nov
6.7M
Dec 2025
Dec

Search Traffic

Organic
497.9K
Paid
6.5K

Top Organic Keywords

#1dealmoon
74,000 vol13.4%
#1北美省钱快报
40,500 vol7.3%
#1北美省錢快報
14,800 vol2.7%
#1北美
8,100 vol1.5%
#1beimeishengqiankuaibao
6,600 vol1.2%

Where is Dealmoon's audience located?

🇺🇸United States89.3%
🇨🇳China4.8%
🇹🇼Tw1.1%
🇨🇦Canada0.8%
🇸🇬Singapore0.8%

Device Distribution

Desktop86.9%
Mobile13.1%

What keywords does Dealmoon rank for?

5 keywords
1dealmoon142.1K vol$0.97
2北美省钱快报112.4K vol
3beimei16.5K vol$0.89
4北美省钱12.7K vol
5北美6.9K vol$0.50

How is Dealmoon's SEO?

Meta Tags

title17 chars

北美省钱快报 - 最新优惠折扣信息

description90 chars

北美省钱快报24小时滚动更新各类美妆、时尚、家居等折扣信息 - Echo Pop Kids 儿童智能音箱萌犬版,宝贝的AI小伙伴 $29.99,是北美大而全的中文折扣优惠促销网站。

languageZH-US

H1 Tags

h1dealmoon.com asks for your consent to use your personal data to:
h1Manage your data
h1Confirm our vendors

Schema Types

WebSiteOrganization

What is Dealmoon's revenue?

$106M
Annual Revenue
339
8%
Employees
$314K
Revenue/Employee
Richardson, United States
Headquarters

Who works at Dealmoon?

Loading leads...

What do customers think of Dealmoon?

Dealmoon

Dealmoon

3.1
5 reviews

Categories

Children's Clothing Store#undefinedOnline Marketplace#undefinedDiscount Store#undefinedClothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
E Campbell Rd 740
Richardson, US

Reviews (5)

Filter by rating:
Kris Sana
9/10/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 9/10/2025
Overall good, but need improvement in UI

I like this website because it organizes all kind of consumer deals in a trendy way. I can easily find what is the most popular deals of the day and it has professional editors to explain why it is a competitive product/price. One thing that I think it can improve is the UI in the homepage. The content in the homepage are too complex and some content are promotional is not clearly marked so I accidentally tap on it it redirect me to other site without my confirmation.

Tara Hwang
7/15/2019
🇺🇸 United States1 reviewsOrganic
I like how they update deal news…

I like how they update deal news quickly with 24 hour notifications. And the site is really user-friendly. Most promotions they offer covered shipping! That's a plus. But their English page is a bit odd feels like direct translation that's why I took one star off.

Eric Wu
11/15/2021
🇺🇸 United States3 reviewsOrganicUnverified
Not as good as before

Not as good as before. They cannot catch the latest deals these days.

Linda Hileman
7/27/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 6/3/2025
I ordered a 10 speed hand mixer two…

I ordered a 10 speed hand mixer two months ago still have not received

The One
6/12/2019
🇺🇸 United States1 reviewsOrganic
They screw buyers by promoting trash…

They screw buyers by promoting trash products, will never be deceived by their what’s callled “deals” anymore

Frequently Asked Questions about Dealmoon

What is Dealmoon's Revenue?
Dealmoon generates approximately $106M in annual revenue. With 339 employees, that's $313,750 per employee.
What does Dealmoon do?
北美省钱快报24小时滚动更新各类美妆、时尚、家居等折扣信息 - Echo Pop Kids 儿童智能音箱萌犬版,宝贝的AI小伙伴 $29.99,是北美大而全的中文折扣优惠促销网站。
How fast is Dealmoon growing?
Dealmoon has declined by 33.1% in the last 6 months according to traffic data. employee count has changed by 8% year over year.
How do people interact with Dealmoon?
When visiting Dealmoon, visitors view an average of 4.3 pages per visit, and spend around 10:11 on the site, and the bounce rate is 39.8%.
How do people find Dealmoon?
3.2M people (86%) visit Dealmoon directly. 497.9K (14%) find them through organic search. 6.5K (0%) come through paid advertising.
Who uses Dealmoon?
Dealmoon's top market is United States with 3.3M visitors (89.3%). China is 2nd with 176.7K (4.8%). Taiwan is 3rd with 39.6K (1.1%).
What technologies does Dealmoon use?
Dealmoon uses 14 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Dealmoon's competitors?
Dealmoon's main competitors include Amazon. These companies operate in similar markets and compete for the same customer base.
What do customers think of Dealmoon?
Dealmoon has a Trustpilot score of 3.1 out of 5 (3 stars) based on 5 customer reviews.

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What are Dealmoon's key pages?

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About dealmoon.com

北美省钱快报24小时滚动更新各类美妆、时尚、家居等折扣信息 - Echo Pop Kids 儿童智能音箱萌犬版,宝贝的AI小伙伴 $29.99,是北美大而全的中文折扣优惠促销网站。

Company Overview

dealmoon.com
Website
e-commerce_and_shopping
Industry
#13,635
Global Rank
4.3M
Monthly Visitors
14
Technologies
25+
Employees

dealmoon.com Key Pages

Contact dealmoon.com

Technology Stack

dealmoon.com uses 14 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Contentful, WordPress

Cloud & Hosting

Amazon S3

Advertising

DoubleClick Floodlight, Facebook Pixel

Traffic & Audience

4.3M
Monthly Visits
40%
Bounce Rate
3.9
Pages/Visit
3:40
Avg. Duration

dealmoon.com receives approximately 4.3M monthly visitors and ranks #13,635 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:40 on the site.

The majority of dealmoon.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is dealmoon.com?
北美省钱快报24小时滚动更新各类美妆、时尚、家居等折扣信息 - Echo Pop Kids 儿童智能音箱萌犬版,宝贝的AI小伙伴 $29.99,是北美大而全的中文折扣优惠促销网站。
What technologies does dealmoon.com use?
dealmoon.com uses 14 technologies including Google Fonts, HSTS, and 8 more. View the full tech stack analysis above.
How do I contact dealmoon.com?
You can contact dealmoon.com via email at [email protected].
How popular is dealmoon.com?
dealmoon.com receives approximately 4.3M monthly visitors and ranks #13,635 globally. Traffic is declining by 20.4% month-over-month.

Related Searches

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This page provides publicly available information about dealmoon.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dealmoon.com directly at https://dealmoon.com.