deca.org
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The $1.1B Education Giant You've Never Heard Of
DECA's massive scale in career education and its quiet dominance over student entrepreneurship.
While Silicon Valley obsesses over unicorns, a 75-year-old education nonprofit is quietly generating over a billion dollars in annual revenue while preparing millions of students for careers. DECA isn't just a school club—it's a global empire of emerging leaders.
"DECA has built a billion-dollar education machine by turning business competitions into career pipelines."
The Network Effect
With 4,529 employees and a global footprint, DECA operates like a corporation but functions as a movement. Their 363K monthly visitors aren't just browsing—they're future business leaders discovering their first competitive edge. The 60% organic traffic share proves their brand recognition is built on substance, not advertising.
The Growth Engine
DECA's search dominance reveals a strategic masterstroke: they've captured high-intent keywords like 'deca events' (3,100 monthly searches) and 'deca scholarships' (1,780 searches). This isn't accidental—it's a carefully architected funnel where students searching for opportunities find DECA's ecosystem, creating a self-reinforcing growth loop.
The tech stack reveals sophistication: Cloudflare, AWS CloudFront, and HSTS show enterprise-grade security and performance. Their use of Tailwind CSS and Bootstrap indicates a modern, responsive design philosophy—critical for serving Gen Z students who expect seamless digital experiences.
- Captures 96K+ monthly searches for just 'deca' alone
- 86.7% of traffic comes from undefined regions—likely US-dominated but globally distributed
- 34% direct traffic shows strong brand loyalty and repeat engagement
The Billion-Dollar Blueprint
DECA proves that mission-driven organizations can achieve scale comparable to tech startups by focusing on long-term value creation rather than short-term growth hacking.
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Meta Tags
DECA Inc. | Preparing Emerging Leaders and Entrepreneurs
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
H1 Tags
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About deca.org
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Technology Stack
deca.org uses 14 technologies across their website including UserWay, Font Awesome, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
deca.org receives approximately 363.1K monthly visitors and ranks #138,135 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:57 on the site.
The majority of deca.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about deca.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit deca.org directly at https://deca.org.