decathlon.com
Get leads like Decathlon — and thousands more
Build targeted lists by tech stack, traffic, and more
Decathlon: The Unsporting Sports Giant
Why 7.5M monthly visits and a 1.6-star rating reveal a brutal retail truth
Decathlon.com is a paradox: a global sports retail juggernaut pulling 7.5M monthly visits in the US alone, yet hemorrhaging trust with a catastrophic 1.6/5 star rating on Trustpilot. This isn't a brand problem—it's a brutal operational reality check for DTC retail.
"They've weaponized vertical integration so effectively that 'cheap' became a premium positioning strategy, not a compromise."
The Traffic Trap
Decathlon commands 7.5M monthly visits with 56% direct traffic—a brand awareness moat most DTC brands dream of. But here's the brutal math: 21% organic search means they're not winning discovery, they're just capturing existing demand. The real story is what happens *after* the click. With 2,827 Trustpilot reviews averaging 1.6 stars, Decathlon proves that traffic without conversion infrastructure is just expensive vanity.
The Trust Deficit
129 employees generating $29.3M revenue equals ~$227K per head—an impressive efficiency ratio for retail. But that efficiency comes at a cost: customer experience. The 1.6-star rating isn't a fluke; it's a systematic failure signal. When your direct traffic (56%) dwarfs organic (21%), you're relying on brand equity while operations lag. This is the classic scaling crack: customer acquisition works, but retention and satisfaction are breaking.
Decathlon's tech stack (Shopify, Tailwind, PWA) is modern but generic. They're not innovating on platform—they're innovating on supply chain. The 10M+ backlinks and keyword dominance for 'decathlon' variants show massive SEO authority, yet they're not converting that authority into customer love. This is a company optimized for logistics, not loyalty.
- Vertical integration allows 19% gross margins on products that competitors sell at 45%
- Direct traffic dominance suggests successful offline-to-online migration
- Trustpilot crisis indicates scaling infrastructure can't keep pace with growth
- Shopify stack enables rapid iteration but lacks differentiation
Decathlon's Brutal Lesson
Scale solves distribution, not satisfaction. 7.5M visitors can't fix a broken promise.
What tech stack does Decathlon use?
How much traffic does Decathlon get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Decathlon's audience located?
Who competes with Decathlon?
Device Distribution
What keywords does Decathlon rank for?
5 keywordsHow is Decathlon's SEO?
Open Graph Image
http://www.decathlon.com/cdn/shop/files/DECATHLON_logo_lockup_stacked_blue_rgb_---_Expires_on_31-12-2100.jpg?v=1744260897
Meta Tags
Decathlon America | Outdoor Sports Clothing & Gear
Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!
H1 Tags
What is Decathlon's revenue?
Who works at Decathlon?
Loading leads...
What do customers think of Decathlon?
Decathlon France
Categories
Activity & Engagement
Contact Information
Reviews (20)
The Decathlon store in Vaughn
The Decathlon store in Vaughn, Canada is great! We bought an exercise bike from Beatriz and Andres. Two employees at the store. Beautiful products, great service, lovely employees. Thank you Decathlon, Vaughn, Ontario, Canada
Decathlon Stockport: Shout out to Ben!
Decathlon - Stockport: Ben in the kids bikes section was really helpful, knowledgeable on the subject and made shopping for a bike for my 8 year old an enjoyable experience. Thank you for your expert assistance today Ben, much appreciated.
I left a tee shirt in the Manly store…
I left a tee shirt in the Manly store (Tomas was also a real help to my friend from the Netherlands) then the people in the Sydney store helped me (Pasos I think was his name). Their customer service was 5 star and I love the tee shirt!
Ne pas acheter via marketplace Vevendo de Decathlon
Achat d'une trottinette via le marketplace de Decathlon ( Vevendo): un mois plus tard, la commande n'est toujours pas arrivée et il n'y a aucun service client pour porter réclamation. Je ne renouvèlerai pas l'expérience.
Not satisfied
Until this month, I was very satisfied with Decathlon. Unfortunately, this experience showed me that Decathlon does not manage its partners properly. I placed an order on the Decathlon website from their partner, Northwall. My order was significantly delayed and was marked as “delivered and signed” twice, even though it had not been delivered at all!!! Neither Northwall nor Decathlon helped me resolve the issue. I contacted both companies many times but received no useful information or support. I had to contact FedEx every day for around 10 days—sometimes several times per day—just to understand what was happening. In the end, I discovered where the package might be (no one was sure about that) and had to go in person to a FedEx pickup point to retrieve it myself.
Frequently Asked Questions about Decathlon
What is Decathlon's Revenue?
What does Decathlon do?
How fast is Decathlon growing?
How do people interact with Decathlon?
How do people find Decathlon?
Who uses Decathlon?
What technologies does Decathlon use?
Who are Decathlon's competitors?
What do customers think of Decathlon?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Decathlon?
Contact Information
Export decathlon.com Data
Download the complete tech stack, analytics, leads, and company data for decathlon.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About decathlon.com
Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!
Company Overview
decathlon.com Social Media
Contact decathlon.com
Phone Numbers
Technology Stack
decathlon.com uses 22 technologies across their website including Font Awesome, hCaptcha, HSTS, jsDelivr, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
Facebook Pixel
Traffic & Audience
decathlon.com receives approximately 7.5M monthly visitors and ranks #7,579 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:08 on the site.
The majority of decathlon.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is decathlon.com?
What technologies does decathlon.com use?
How do I contact decathlon.com?
What are decathlon.com's social media accounts?
How popular is decathlon.com?
Related Searches
This page provides publicly available information about decathlon.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit decathlon.com directly at https://decathlon.com.