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Decisions.com: The Silent Giant of Process Automation?
Why this $58M revenue platform is flying under the radar while competing with giants.
In a market screaming with low-code platforms, Decisions.com operates quietly, generating $58M in revenue with just 315 employees—while competitors chase valuation hype. They're not selling dreams; they're selling a rules engine that actually works.
"They're not building a unicorn; they're building a utility—reliable, profitable, and boring in the best possible way."
The Revenue-to-Employee Efficiency Play
At $58M revenue with 315 employees, Decisions.com achieves ~$184K revenue per employee—significantly higher than many public SaaS companies. While Mendix and OutSystems burn cash on brand marketing, Decisions.com's 45% direct traffic suggests a product that sells itself through word-of-mouth. This isn't a growth-at-all-costs startup; it's a disciplined B2B machine.
The Keyword Strategy They're Not Hiding
Their organic keywords reveal a brilliant positioning move: they're not competing for 'low-code' or 'workflow automation'—they're bidding on their competitors' names. With 36K monthly searches for 'camunda' and 34K for 'powerautomate', Decisions.com is targeting enterprises already shopping for solutions. They're not building a category; they're capturing one.
The traffic data tells a story of enterprise adoption: 54.4% of traffic from 'undefined' (likely enterprise VPNs and corporate networks) and 45% direct traffic. This isn't a product people discover on Product Hunt—it's a solution IT directors type into their browser after a colleague recommends it. The lack of Trustpilot reviews isn't a weakness; it's a signal that their customers are large organizations, not individual consumers.
- Revenue-per-employee ratio of ~$184K suggests exceptional operational efficiency
- 45% direct traffic indicates strong brand recognition in enterprise circles
- Competitor keyword targeting shows sophisticated SEO strategy
- 315 employees is lean for $58M revenue in the enterprise software space
The Unsexy Winner in Process Automation
While competitors fight for headlines, Decisions.com is building a $58M business that will likely outlast most of them.
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https://decisions.com/wp-content/uploads/2022/10/featured_default_decisions.jpeg
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Code less. Achieve more. - Decisions
Build software that moves beyond rules engines and workflow management to improve and accelerate any business process. No code required.
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About decisions.com
Build software that moves beyond rules engines and workflow management to improve and accelerate any business process. No code required.
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Technology Stack
decisions.com uses 17 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
decisions.com receives approximately 88.9K monthly visitors and ranks #277,496 globally. The website has a bounce rate of 37% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 7:19 on the site.
The majority of decisions.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about decisions.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit decisions.com directly at https://decisions.com.