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Deedster: The B2B Carbon Engine for Employee & Customer Engagement
How a 30-person Swedish startup is turning sustainability data into a growth lever for businesses.
Sustainability reporting is no longer a 'nice-to-have'—it's a compliance nightmare and a marketing goldmine. Deedster positions itself not as a calculator, but as an engagement engine, translating raw carbon data into actionable programs for employees and retail customers.
"Deedster isn't selling data; they are selling behavioral change wrapped in a carbon footprint."
The SEO Paradox
With only 1,767 monthly visits and a global rank of #8.8M, Deedster's traffic metrics seem underwhelming for a $3.5M revenue company. However, this reveals a classic B2B enterprise model: high-touch sales over inbound volume. Their top keywords—'RFP meaning' and 'RFP'—suggest a focus on procurement processes, targeting decision-makers rather than the general public. They aren't chasing viral traffic; they are chasing qualified enterprise leads.
The 'Trojan Horse' Strategy
Deedster’s unique selling proposition lies in its dual-engagement model. By offering tools for both 'employees' and 'SMEs/retail customers,' they allow businesses to outsource their sustainability education. Instead of a dry PDF report, companies get a white-labeled platform that engages end-users. This turns a compliance cost center (ESG reporting) into a brand loyalty asset.
The tech stack reveals a pragmatic approach. Built on jQuery and Bootstrap, the frontend prioritizes stability over bleeding-edge frameworks. However, the heavy reliance on Google Analytics, Tag Manager, and Hotjar indicates an obsession with tracking user journeys—essential for proving ROI to enterprise clients. They are less concerned with 'cool' tech and more concerned with 'measurable' tech.
- Revenue Reality: $3.5M ARR with a lean 30-person team suggests high margins or efficient operations.
- Keyword Intent: Ranking for 'RFP' terms indicates they are playing in the enterprise procurement space, not the consumer app market.
- The Gap: Low direct traffic (36%) suggests brand awareness is still nascent; they are likely growing via outbound sales and partnerships rather than organic brand searches.
The Verdict: A B2B Sleeper Hit
Deedster proves that in the ESG market, depth of engagement beats breadth of traffic. For investors, the low web footprint hides a potentially robust enterprise sales engine.
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Carbon Calculator & Sustainability Engagement solution
Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
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About deedster.com
Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
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Technology Stack
deedster.com uses 21 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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reCAPTCHA
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PHP
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Contentful, WordPress
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Cloudflare
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Traffic & Audience
deedster.com receives approximately 1.8K monthly visitors and ranks #8,849,739 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:25 on the site.
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