9:41
deedster.com
Screenshot of deedster.com
deedster.com favicon

deedster.com

21 technologies
VerifiedVisit1.8K/mo$4M3021 Tech14 Leads
Deep Dive

Deedster: The B2B Carbon Engine for Employee & Customer Engagement

How a 30-person Swedish startup is turning sustainability data into a growth lever for businesses.

Sustainability reporting is no longer a 'nice-to-have'—it's a compliance nightmare and a marketing goldmine. Deedster positions itself not as a calculator, but as an engagement engine, translating raw carbon data into actionable programs for employees and retail customers.

$3.5M
Annual Revenue
30
Employees
1,767
Monthly Visits
39%
Organic Traffic

"Deedster isn't selling data; they are selling behavioral change wrapped in a carbon footprint."

The SEO Paradox

With only 1,767 monthly visits and a global rank of #8.8M, Deedster's traffic metrics seem underwhelming for a $3.5M revenue company. However, this reveals a classic B2B enterprise model: high-touch sales over inbound volume. Their top keywords—'RFP meaning' and 'RFP'—suggest a focus on procurement processes, targeting decision-makers rather than the general public. They aren't chasing viral traffic; they are chasing qualified enterprise leads.

The 'Trojan Horse' Strategy

Deedster’s unique selling proposition lies in its dual-engagement model. By offering tools for both 'employees' and 'SMEs/retail customers,' they allow businesses to outsource their sustainability education. Instead of a dry PDF report, companies get a white-labeled platform that engages end-users. This turns a compliance cost center (ESG reporting) into a brand loyalty asset.

The tech stack reveals a pragmatic approach. Built on jQuery and Bootstrap, the frontend prioritizes stability over bleeding-edge frameworks. However, the heavy reliance on Google Analytics, Tag Manager, and Hotjar indicates an obsession with tracking user journeys—essential for proving ROI to enterprise clients. They are less concerned with 'cool' tech and more concerned with 'measurable' tech.

  • Revenue Reality: $3.5M ARR with a lean 30-person team suggests high margins or efficient operations.
  • Keyword Intent: Ranking for 'RFP' terms indicates they are playing in the enterprise procurement space, not the consumer app market.
  • The Gap: Low direct traffic (36%) suggests brand awareness is still nascent; they are likely growing via outbound sales and partnerships rather than organic brand searches.
They don't prioritize high-volume consumer traffic.
They focus on 'Sustainability Engagement' rather than just data aggregation.
They avoid complex, custom integrations for every client (evidenced by the standardized tech stack).
They target the intersection of HR (employee engagement) and Marketing (customer retail).

The Verdict: A B2B Sleeper Hit

Deedster proves that in the ESG market, depth of engagement beats breadth of traffic. For investors, the low web footprint hides a potentially robust enterprise sales engine.

What tech stack does Deedster use?

34 detected
Security1
Programming Languages1
Cloud & Hosting1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries3
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
H
Hotjar
H
Hotjar
G
Google Tag Manager
H
Hotjar
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
G
Google Static
T
Tracking Service
F
Facebook

How much traffic does Deedster get?

Traffic & Engagement

1.8K
Monthly Visits
1.7
Pages/Visit
0:25
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend-41%
3.0K
Oct 2025
Oct
4.1K
Nov 2025
Nov
1.8K
Dec 2025
Dec

Traffic Sources

Search
39%
Direct
36%
Social
9%
Referrals
14%
Email
0%
Paid
2%

Where is Deedster's audience located?

🌍62.6%
🌍37.4%

What keywords does Deedster rank for?

5 keywords
1rfp meaning28.4K vol$1.26
2what is rfp5.1K vol$2.38
3environmentalism4.8K vol$10.07
4carbon footprint calculator4.5K vol$1.76
5net negative1.4K vol

How is Deedster's SEO?

Open Graph Image

OG Image preview
og:image

https://deedster.com/wp-content/uploads/2022/12/Girl-with-curly-hair-embracing-a-boy-from-behind-around-his-shoulders-2.jpg

Meta Tags

title54 chars

Carbon Calculator & Sustainability Engagement solution

description128 chars

Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.

og:title

Homepage

languageEN-US

H1 Tags

h1Enabling the shift
h1Engage your employees
h1Engage your SMEs and retail customers

Schema Types

Unknown

Who works at Deedster?

Loading leads...

What do customers think of Deedster?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Deedster

What is Deedster's Revenue?
Deedster generates approximately $4M in annual revenue. With 30 employees, that's $116,000 per employee.
What does Deedster do?
Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
How fast is Deedster growing?
Deedster employee count has changed by 11% year over year.
What technologies does Deedster use?
Deedster uses 21 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Deedster's competitors?
Deedster's main competitors include Sebratec, Udemig, SIRI AB, Unicus Sverige AB, Advania Sweden. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Deedster?

What are Deedster's key pages?

Export deedster.com Data

Download the complete tech stack, analytics, leads, and company data for deedster.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About deedster.com

Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.

Company Overview

deedster.com
Website
#8,849,739
Global Rank
1.8K
Monthly Visitors
21
Technologies
14+
Employees

deedster.com Key Pages

deedster.com Social Media

Contact deedster.com

Technology Stack

deedster.com uses 21 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

CMS

Contentful, WordPress

Cloud & Hosting

Cloudflare

Advertising

LinkedIn Insight Tag, Facebook Pixel

Traffic & Audience

1.8K
Monthly Visits
34%
Bounce Rate
1.7
Pages/Visit
0:25
Avg. Duration

deedster.com receives approximately 1.8K monthly visitors and ranks #8,849,739 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:25 on the site.

The majority of deedster.com's traffic comes from undefined, .

Frequently Asked Questions

What is deedster.com?
Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
What technologies does deedster.com use?
deedster.com uses 21 technologies including Font Awesome, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact deedster.com?
You can contact deedster.com via email at [email protected].
What are deedster.com's social media accounts?
deedster.com is active on linkedin. You can find links to all their social media profiles in the social section above.
How popular is deedster.com?
deedster.com receives approximately 1.8K monthly visitors and ranks #8,849,739 globally. Traffic is declining by 56.4% month-over-month.

Related Searches

deedster.com pricingdeedster.com reviewsdeedster.com alternativesdeedster.com logindeedster.com careerswhat is deedster.comdeedster.com tech stackdeedster.com contactdeedster.com vs competitorsdeedster.com featureshow to use deedster.comdeedster.com integrations

This page provides publicly available information about deedster.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit deedster.com directly at https://deedster.com.