In a world where every tech startup fights for attention, Defiant operates in the shadows of its own name. With a modest 8,191 monthly visitors, this 38-person company generates $6.2M in revenue—proving that niche dominance often beats broad appeal.

"They don't need millions of visitors when 45% of traffic comes directly to their domain—this is a brand with serious recall."

The leadership team is lean and experienced: Kerry Boyte as COO, Scott Bisker in Operations, and a small crew of support and QA engineers. No CTO listed, no flashy founders on Twitter—just a quiet, execution-focused team. The 83.9% 'undefined' country traffic is suspiciously high, likely masking a primary market (probably US) while hinting at possible global reach or data aggregation quirks.

• Owns the 'defiant' keyword with 27K monthly searches—brand or SEO play?
• 45% direct traffic indicates strong brand recall or repeat customers
• Niche B2B focus: revenue per employee is ~$163K—healthy for a small tech firm
• Tech stack is stable, not trendy—built for longevity, not hype