sitelock.com
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SiteLock: The Security Guardian for 200K Websites
Analyzing a $15M security firm with a Trustpilot problem and a keyword paradox
In the chaotic world of web security, SiteLock positions itself as the silent guardian, protecting over 200,000 websites monthly. But beneath the promise of 'peace of mind' lies a fascinating data story: a company ranking #1 for '500 internal server error' despite a 2.1/5 Trustpilot rating.
"SiteLock isn't just selling security; they're capturing the panic of broken websites."
The Traffic Paradox
SiteLock's SEO strategy is a masterclass in intent capture. They rank #1 for '500 internal server error' (395K monthly searches) and 'err_ssl_protocol_error' (47K searches). This isn't branding; it's crisis management. They intercept users at the exact moment of failure, turning panic into a subscription. Yet, their direct traffic (37%) suggests a loyal, recurring customer base that returns despite the negative reviews.
The Trust Deficit
With a 2.1/5 rating on Trustpilot across 1,090 reviews, the disconnect is stark. For a security company, trust is the product. The low rating likely stems from aggressive upselling or auto-renewal complaints common in the SaaS security space. However, the revenue holds steady at $15.8M, proving that for many businesses, the fear of a breach outweighs the fear of a bad review.
The technical stack reveals a modern but pragmatic approach. They leverage Tailwind CSS and Bootstrap for rapid UI development, Vite and Webpack for bundling, and PWA capabilities for mobile management. It's a stack built for speed and iteration, not necessarily for bleeding-edge innovation. The team of 109 employees is lean for a $15.8M revenue operation, suggesting high automation in their scanning and remediation processes.
- Keyword Dominance: Captures high-volume error-related traffic rather than generic 'security' terms.
- Revenue Efficiency: $145K revenue per employee indicates strong operational leverage.
- Trust Gap: 2.1/5 rating vs. $15.8M revenue highlights the 'necessary evil' dynamic in B2B security.
- Tech Stack: Modern frontend tooling (Vite, Tailwind) suggests a focus on user experience and speed.
The Pragmatic Security Play
SiteLock wins by solving immediate crises, not by building brand love. For founders, the lesson is clear: capture urgent intent, automate delivery, and manage the churn.
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5 keywordsHow is Sitelock's SEO?
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Website Security Monitoring & Malware Protection | SiteLock
Secure your website with our security monitoring and protection services. Protect data, prevent cyberattacks, and ensure peace of mind with SiteLock solutions.
Website Security Monitoring & Malware Protection
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Reviews (20)
I called Sitelock to discuss my Account
I called Sitelock to discuss my account, and Employee SHELBY answered to help me. I want to commend this employee for the following: Genuineness, Careful Listening, Calmness, Clarity, Positive Affect, Full Attention, Empathic Gifting I am an expert in conflict prevention, intervention, and resolution. I have designed and administrated a Masters in this area. I have taught on effective communication. Sitelock has made a wise choice in the employment and training of SHELBY. I have taken my time to do this review, because I believe in commendation of solid talented people. John D. Willis PhD President Leadership Ethics Online LLC
Scammers
Scammers, I still get emails saying there is a problem despite my domain moving elsewhere. Shows it is complete lies.
DO NOT pay for this service
DO NOT pay for this service. This service is a scam. They send emails of malwarte being detected while the dashboard indicated perfect site health. They do not respond to inquiries via email although their direct instructions say to reach out via email.
Unable to Download Backup
We have been using the SiteLock 10 GB Website Backup Business service for almost three years. Recently, we decided to download our backup; however, we encountered an issue: it is not possible to download the backup, even though the total size is only 900 MB. When we contacted support, this was the response we received: “We sincerely apologize for the inconvenience you're experiencing. As there is no available solution at this time, we have created a Support Ticket #XXXXXX for a refund request of the 10 GB Website Backup - Business plan. Our Customer Success team will follow up with you regarding the refund process. Please feel free to reach out if you have any questions or need further assistance.” This situation is extremely disappointing. The inability to access our own backups defeats the purpose of the service we have paid for over the years.
I admit I am not a savy tech person but…
I admit I am not a savy tech person but my website and all versions of it mean a lot to me. I've put so much of my time and effort into my website that the mere thought of losing it gave me nightmares so I purchased SiteLock's "Trueshield Premium" services on 2/23/18 and kept paying $550 pr/yr without hesitation. Because I trusted Sitelock to protect my website, I decided on 2/28/25 to add SiteLock's 10 GB backup services. Big mistake!! On 6/19/25 SiteLock informed me (finally, after repeated calls to them weekly for 4 months!!) that they had DESTROYED all of my current as well as all of my old website files!! I was heartbroken. On 6/22/25, I spoke with SiteLock's attorney who said that the most they could compensate me for destroying all of my website files was to reimburse me for my webmaster's time to create a new backup system of my current files. There would be no compensation for destroying any of the old website files and I had to accept that these files would be lost forever!! Even though this website has cost thousands of dollars to create and maintain, I told SiteLock's attorney on 6/22/25 that I would accept Sitelock's offer to compensate me for the cost of my webmaster's time to backup the current site. This cost amounted to only $547.12. After leaving many messages for the next 3 months, I finally heard back from SiteLock's attorney on 9/8/25!! Their attorney explained that they could not send a check, credit a credit card or reimburse me by any other form of payment other than a wire to my bank. I promptly provided wire instructions to my bank account on 9/8/25. You guessed it, as of 10/20 25 no funds have ever been wired to my account!!! Bottom line: Don't trust SiteLock for ANY reason!
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About sitelock.com
Secure your website with our security monitoring and protection services. Protect data, prevent cyberattacks, and ensure peace of mind with SiteLock solutions.
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Technology Stack
sitelock.com uses 25 technologies across their website including Wistia, Google Fonts, reCAPTCHA, and more.
Video
Wistia
Fonts
Google Fonts
Security
reCAPTCHA
Privacy & Consent
Cookiebot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
CRM
Salesforce
Traffic & Audience
sitelock.com receives approximately 205.7K monthly visitors and ranks #208,911 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:46 on the site.
The majority of sitelock.com's traffic comes from undefined, undefined, .
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