While you browse the web, Cloudflare handles 36 million monthly visits to their own domain alone—serving as the invisible infrastructure powering 18% of the internet. This isn't just a CDN; it's the operating system of the modern web.

"Cloudflare doesn't just serve content—they've become the gatekeeper of the internet's performance and security."

The tech stack tells a story of modern web development: Astro and Vite for performance, Tailwind and Bootstrap for rapid UI iteration, and a sophisticated analytics stack (Google Analytics, Tag Manager, Microsoft Ads) that tracks every visitor. Yet their 64% direct traffic suggests something remarkable—most visitors don't search, they just know where to go. This is brand equity in its purest form.

• The 64% direct traffic is unusually high for a tech infrastructure company, suggesting strong brand recall and enterprise loyalty
• Backlinks (53.9M) rival Wikipedia-level authority, making them nearly unassailable in search rankings
• Their keyword strategy is defensive—owning misspellings and variations to capture every possible search
• The employee-to-revenue ratio ($129K per employee) indicates efficient scaling in a capital-intensive infrastructure business