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fortinet.com
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fortinet.com

10 technologies
VerifiedVisit4.5M/mo$3.1B16.2K10 Tech25 Leads
Deep Dive

Fortinet: The Firewall Giant's Invisible Empire

How a 16,000-employee security fortress quietly dominates the enterprise market

While competitors chase AI hype and cloud-native buzzwords, Fortinet quietly built a $3.1B revenue fortress on the unglamorous foundation of network security. Their secret? Making the firewall indispensable in an era of perimeterless threats.

$3.1B
Annual Revenue
16,164
Employees
Ken Xie
Founder/CEO
1999
Founded

"In a world chasing AI startups, Fortinet proves that boring infrastructure security still prints money."

The Enterprise Infiltration Strategy

Fortinet's 16,164 employees aren't just building products—they're embedding themselves into the security stack of every major enterprise. With Derek Manky leading global threat intelligence and Ricardo Ferreira spearheading EMEA strategy, they've created a security fabric that becomes harder to rip out with each passing quarter. This isn't sexy SaaS; it's sticky infrastructure.

The Unsexy Growth Engine

While cybersecurity startups burn VC money on marketing, Fortinet's $3.1B revenue comes from relentless execution. Ken Xie's founding vision in 1999 wasn't about disrupting—it was about becoming the default. Today, that means every new security threat becomes another justification for Fortinet's platform expansion. They don't sell products; they sell inevitability.

The company's approach reveals a fundamental insight: in security, trust isn't built through flashy features—it's earned through relentless consistency. Fortinet's financial fortress shows what happens when you make yourself the boring, indispensable layer that everything else depends on. Their COO John Whittle and CFO Keith Jensen aren't chasing growth at all costs; they're optimizing for predictability in a chaotic market.

  • Revenue moat built on enterprise stickiness, not viral growth
  • Founder-led execution with Ken Xie at the helm since 1999
  • Global threat intelligence network that feeds product development
  • Platform approach that makes competitors look point-solution
No flashy AI startup valuation
$3.1B in actual revenue
No viral product-led growth story
16,000+ employees executing globally
No founder-led hype cycle
Enterprise trust that compounds quarterly

The Boring Billion-Dollar Lesson

Fortinet proves that in security, being the foundation beats being the feature. While startups chase disruption, they built an empire on indispensability.

What tech stack does Fortinet use?

13 detected
Programming Languages1
Customer Support1
Tag Managers1
Analytics & Marketing1
Web Standards1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics3
G
Google Analytics
N
New Relic
S
Salesforce

How much traffic does Fortinet get?

Traffic & Engagement

4.9M
Monthly Visits
-5.8%
7.0
Pages/Visit
14:43
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend-14%
5.7M
Oct 2025
Oct
5.2M
Nov 2025
Nov
4.9M
Dec 2025
Dec

Rankings

#11,872
Global Rank
#10,949
United States Rank
Computer Software and Development
Category

Backlinks & Authority

2.8M
Backlinks
55.5K
Ref. Domains
72
Authority Score
Low
Penalty Risk
Backlinks Trend-12%
3.2M
Jul 2025
Jul
2.9M
Aug 2025
Aug
3.0M
Sep 2025
Sep
3.0M
Oct 2025
Oct
2.8M
Nov 2025
Nov
2.8M
Dec 2025
Dec

Search Traffic

Organic
4.9M
Paid
37.4K

Top Organic Keywords

#5cybersecurity awareness
1,220,000 vol3.0%
#10virtual private networks
1,830,000 vol1.9%
#2what is a firewall
135,000 vol0.9%
#9cloud security tips
2,240,000 vol0.5%

Where is Fortinet's audience located?

🇺🇸United States20.5%
🇮🇳India8.3%
🇧🇷Brazil5.2%
🇯🇵Japan4.0%
🇨🇦Canada3.2%

Device Distribution

Desktop80.5%
Mobile19.5%

What keywords does Fortinet rank for?

5 keywords
1fortinet131.8K vol$2.33
2forticlient vpn64.6K vol$1.03
3forticlient69.2K vol$1.50
4forticlient vpn download24.2K vol$1.17
5fortigate39.0K vol$2.19

How is Fortinet's SEO?

Open Graph Image

OG Image preview
og:image

https://www.fortinet.com/content/dam/fortinet/images/icons/fortinet-social-icon.jpg

Meta Tags

title64 chars

Global Leader of Cybersecurity Solutions and Services | Fortinet

description165 chars

Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.

languageEN

H1 Tags

h1Close Security Gaps and Increase Network Performance
h1Privacy Settings

Schema Types

OrganizationWebSiteUnknown

What is Fortinet's revenue?

$3.1B
Annual Revenue
16,164
10%
Employees
$194K
Revenue/Employee
$51.1B
Valuation
Sunnyvale, United States
Headquarters

Who works at Fortinet?

Loading leads...

What do customers think of Fortinet?

Fortinet

Fortinet

1.8
30 reviews

Categories

Computer Security Service#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Kifer Road 899
Sunnyvale, US

Reviews (20)

Filter by rating:
Faultier_ Drip
9/26/2025
🇩🇪 Germany6 reviewsOrganicUnverified
Experience date: 7/26/2025
The Company is very good

The Company is very good. I dont understand the hate ?

Muhammad
11/28/2023
🇵🇰 Pakistan4 reviewsOrganicUnverified
Experience date: 11/15/2023
Fortinet delivers robust cybersecurity…

Fortinet delivers robust cybersecurity solutions with cutting-edge technology, ensuring comprehensive protection against evolving threats. Its user-friendly interface and seamless integration make it a top choice for businesses seeking reliable network security. Fortinet's proactive approach and threat intelligence empower organizations to stay ahead in the constantly changing landscape of cybersecurity.

Lukas
10/25/2024
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 10/2/2024
Absolute Garbage

this is really bad, i want to visit some of the websites i have made, and it doesn't let me because of the category "this website was made recently" this is completely garbage, just because a website has been made recently doesn't mean its a scam website, and shouldn't even be flagged as suspicious. Also literally cannot access any sites without being flagged as suspicious. Always have to disable it to access the sites i use on a daily basis. Never buying again i do not recommend guys please it is not worth your money.

👍 1
C R UK
12/11/2023
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 12/11/2023
Very capable products, poor support.

Very capable products, but severely let down by their support and the general 'do not care' attitude. They released a firmware update which broke Auth and over 6 months later, they still haven't fixed it and have no plan too either.

👍 1
AKidFromMiddleSchool
12/18/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/1/2025
The Worst Web Filter in Existence

The FortiClient extension is terrible. The thing is malware in disguise, and blocks everything, including sometimes new tabs. I created my own website, but I can't even reach it with the device I created it on. It is already rated 1.3 stars, and should get deleted from the chrome extension store. It blocks any game, and is impossible to take off, because task manager won't end the task, and clicking the icon does nothing. This would be rated 0 stars if I could.

Frequently Asked Questions about Fortinet

What is Fortinet's Revenue?
Fortinet generates approximately $3.1B in annual revenue. With 16,164 employees, that's $193,640 per employee.
What does Fortinet do?
Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.
How fast is Fortinet growing?
Fortinet has declined by 5.8% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Fortinet?
When visiting Fortinet, visitors view an average of 7.0 pages per visit, and spend around 14:43 on the site, and the bounce rate is 44.0%.
How do people find Fortinet?
4.9M (100%) find them through organic search. 37.4K (1%) come through paid advertising.
Who uses Fortinet?
Fortinet's top market is United States with 1.0M visitors (20.5%). India is 2nd with 406.3K (8.3%). Brazil is 3rd with 254.7K (5.2%).
What technologies does Fortinet use?
Fortinet uses 10 technologies across their website including Programming Languages, Customer Support, Tag Managers. Key technologies include PHP, Zendesk, Adobe Launch.
Who are Fortinet's competitors?
Fortinet's main competitors include SonicWall, Sophos, Cisco, Zscaler. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fortinet?
Fortinet has a Trustpilot score of 1.8 out of 5 (2 stars) based on 30 customer reviews.

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About fortinet.com

Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.

Company Overview

fortinet.com
Website
computers_electronics_and_technology
Industry
#10,057
Global Rank
4.5M
Monthly Visitors
10
Technologies
25+
Employees

Contact fortinet.com

Technology Stack

fortinet.com uses 10 technologies across their website including PHP, Zendesk, Adobe Launch, and more.

Programming Languages

PHP

Customer Support

Zendesk

Tag Managers

Adobe Launch

Analytics & Marketing

New Relic

Web Standards

Twitter Cards

UI Libraries

DaisyUI, Ant Design

Traffic & Audience

4.5M
Monthly Visits
39%
Bounce Rate
6.3
Pages/Visit
7:11
Avg. Duration

fortinet.com receives approximately 4.5M monthly visitors and ranks #10,057 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 7:11 on the site.

The majority of fortinet.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fortinet.com?
Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.
What technologies does fortinet.com use?
fortinet.com uses 10 technologies including PHP, Zendesk, and 4 more. View the full tech stack analysis above.
How do I contact fortinet.com?
You can contact fortinet.com via email at [email protected] or through their contact page.
What are fortinet.com's social media accounts?
fortinet.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is fortinet.com hiring?
Check fortinet.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is fortinet.com?
fortinet.com receives approximately 4.5M monthly visitors and ranks #10,057 globally.

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This page provides publicly available information about fortinet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fortinet.com directly at https://fortinet.com.