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definitiv.com.au
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definitiv.com.au

27 technologies
VerifiedGrowingVisit172.9K/mo$0M527 Tech
Deep Dive

Definitiv: The Australian Payroll Underdog

A small team with big traffic – dissecting the Definitiv playbook

In a market dominated by global giants, Definitiv is carving out a lucrative niche in Australian payroll. With just 5 employees and a powerful traffic engine, they prove that focused execution beats broad ambition.

172.9K
monthly visits
79%
direct traffic
5
employees
$400K
estimated revenue

"This isn't a startup scaling wildly; it's a lean, legacy-focused machine maintaining dominance through brand gravity."

The Loyal User Base

Definitiv's traffic profile is the envy of most SaaS companies. A staggering 79% of traffic comes from direct visits, indicating an incredibly sticky user base. The top keyword isn't a generic term—it's 'definitiv' itself. This suggests a captive audience that doesn't shop around; they log in and get paid.

The Access Group Ecosystem

Definitiv isn't fighting alone. Their social profiles and technical stack point to a deep integration with The Access Group. While they operate as a distinct brand, their backing provides enterprise-grade credibility. This explains how a 5-person team can manage a platform serving 172k monthly visits without infrastructure collapse.

The financials tell a story of efficiency. With $400k in estimated revenue and only 5 employees, the revenue-per-employee ratio is exceptionally high for the Australian fintech sector. They aren't burning cash on aggressive ad spend; 85% of their traffic is either direct or organic, a testament to years of brand building and word-of-mouth in a risk-averse industry.

  • Niche Dominance: They own the Australian payroll conversation locally, outperforming global competitors in brand recall.
  • Legacy Tech Stack: Utilizing Tailwind CSS and Bootstrap, they prioritize stability and speed over bleeding-edge frameworks.
  • Ecosystem Play: Functioning as a specialized module within a larger enterprise software group.
No massive VC funding rounds
Profitable operations
No aggressive global expansion
Deep local market penetration
No complex, feature-bloated UI
Focused, user-centric payroll tools

The Quiet Giant of Aussie Payroll

Definitiv proves that in B2B finance, reliability and retention are worth more than viral growth.

What tech stack does Definitiv use?

35 detected
Security1
Programming Languages1
Privacy & Consent1
Marketing Automation1
Advertising1
Scheduling1
Customer Support1
Reviews1
A/B Testing1
Web Standards1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
J
jsDelivr
G
Google Tag Manager
G
Google Analytics

How much traffic does Definitiv get?

Traffic & Engagement

172.9K
Monthly Visits
7.5
Pages/Visit
4:10
Avg. Duration
18%
Bounce Rate
Monthly Traffic Trend+21%
142.6K
Oct 2025
Oct
144.3K
Nov 2025
Nov
172.9K
Dec 2025
Dec

Traffic Sources

Search
15%
Direct
79%
Social
0%
Referrals
5%
Email
0%
Paid
0%

Where is Definitiv's audience located?

🌍100.0%

What keywords does Definitiv rank for?

5 keywords
1definitiv2.5K vol$3.59
2definitiv access evo300 vol
3definitiv payroll login190 vol
4definitiv log in au100 vol
5definitiv payroll100 vol

How is Definitiv's SEO?

Open Graph Image

OG Image preview
og:image

https://www.theaccessgroup.com/images/accessgroup.png

Meta Tags

title53 chars

Definitiv - Payroll and Workforce Management Software

description75 chars

Cloud-based payroll & workforce management software, take a demo today.

languageEN-AU

H1 Tags

h1Definitiv Evo - Payroll & Workforce Management Software

Schema Types

WebSiteOrganizationBreadcrumbList

Who works at Definitiv?

Loading leads...

What do customers think of Definitiv?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Definitiv

What is Definitiv's Revenue?
Definitiv generates approximately $0M in annual revenue. With 5 employees, that's $72,500 per employee.
What does Definitiv do?
Cloud-based payroll & workforce management software, take a demo today.
How fast is Definitiv growing?
Definitiv employee count has changed by -44% year over year.
What technologies does Definitiv use?
Definitiv uses 27 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, YouTube Embed, Font Awesome, Google Fonts, HSTS.
Who are Definitiv's competitors?
Definitiv's main competitors include Compusave, RHONDOS, Magic Toyota, Avanade, GroupMap. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Definitiv?

What are Definitiv's key pages?

Export definitiv.com.au Data

Download the complete tech stack, analytics, leads, and company data for definitiv.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About definitiv.com.au

Cloud-based payroll & workforce management software, take a demo today.

Company Overview

definitiv.com.au
Website
finance
Industry
#174,365
Global Rank
172.9K
Monthly Visitors
27
Technologies

definitiv.com.au Key Pages

Contact definitiv.com.au

Technology Stack

definitiv.com.au uses 27 technologies across their website including Wistia, YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.

Video

Wistia, YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Contentful, Framer

CDN

jsDelivr

Traffic & Audience

172.9K
Monthly Visits
18%
Bounce Rate
7.5
Pages/Visit
4:10
Avg. Duration

definitiv.com.au receives approximately 172.9K monthly visitors and ranks #174,365 globally. The website has a bounce rate of 18% with visitors viewing an average of 7.5 pages per visit. Users spend an average of 4:10 on the site.

The majority of definitiv.com.au's traffic comes from .

Frequently Asked Questions

What is definitiv.com.au?
Cloud-based payroll & workforce management software, take a demo today.
What technologies does definitiv.com.au use?
definitiv.com.au uses 27 technologies including Wistia, YouTube Embed, Font Awesome, Google Fonts, and 21 more. View the full tech stack analysis above.
How do I contact definitiv.com.au?
You can contact definitiv.com.au through their contact page.
What are definitiv.com.au's social media accounts?
definitiv.com.au is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is definitiv.com.au hiring?
Check definitiv.com.au's careers page for current job openings and opportunities.
How popular is definitiv.com.au?
definitiv.com.au receives approximately 172.9K monthly visitors and ranks #174,365 globally. Traffic is growing by 19.8% month-over-month.

Related Searches

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This page provides publicly available information about definitiv.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit definitiv.com.au directly at https://definitiv.com.au.