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Deliverr: The Ghost in Flexport's Machine
How a 127-person team built a $123M logistics engine before the billion-dollar acquisition
When Flexport acquired Deliverr in 2022, most observers saw it as another logistics consolidation play. But the real story is how this 127-person team built the software layer that made Flexport's physical empire actually work—and why their 11K monthly visitors reveal a deeper truth about B2B adoption.
"Deliverr didn't just move goods—they moved the needle on supply chain software by making complexity invisible."
The Invisible Infrastructure
Deliverr's 11K monthly visitors aren't chasing viral content—they're operations managers and 3PLs solving real-time inventory headaches. With 44% direct traffic (nearly double the 38% organic), this isn't a brand play; it's a utility. The top keywords aren't marketing fluff: 'deliverr 3pl' (110 searches) and 'deliverr ewr dropoff' (350 searches) are transactional queries from users already in the platform. This is B2B software that sells itself through necessity, not persuasion.
The $490M Bet on Invisible Software
With $490.9M in funding and $123M in revenue, Deliverr achieved a 4:1 revenue-to-funding ratio—exceptional for a logistics tech company. Their secret? They didn't try to replace Flexport's freight forwarding; they automated the last-mile chaos. The 127-person team built an API-first platform that turned Flexport's global network into a single-click operation. Post-acquisition, this became Flexport's software backbone, proving that in logistics, the code matters more than the cargo.
The tech stack tells the story: Splide, Tailwind CSS, Ant Design, DaisyUI, PWA. This isn't a monolithic enterprise system—it's a modern, component-driven web app built for speed and iteration. The presence of Priority Hints and Lazy Loading shows obsessive attention to performance, critical when your users are tracking real-time shipments. Datadog RUM (Real User Monitoring) suggests they instrumented every click, treating UX like a supply chain metric: optimize, measure, repeat.
- API-first architecture that integrates with any 3PL, warehouse, or marketplace
- Real-time inventory visibility across channels (Amazon, Shopify, Walmart)
- Automated shipping logic that picks the cheapest/fastest carrier per order
- Carbon-neutral shipping options baked into the algorithm
The Real Lesson: Build the Tool, Own the Workflow
Deliverr won by becoming the operating system for logistics, not just another marketplace. Their 127-person team proved that in B2B, you don't need millions of visitors—just the right ones, coming back every day.
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The Supply Chain Logistics Platform | Flexport
Cut costs, automate workflows, reliably move goods, go carbon-neutral, and improve your supply chain from end to end. It all starts here.
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Reviews (20)
Very responsive.
Very responsive.
Henry was the best in solving our issues
Henry was the best in solving our issues
Henry eased all my doubts kindly.
Henry eased all my doubts kindly.
Prompt emails
Prompt emails. Reached back with updates without prompting.
Excellent Service
I think choosing Deliverr as our Logistics partner was one of our best decisions. They have excellent services and also customer service dept. is very responsive especially henry, they always keen to help their customers and meet according to their demands.
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About deliverr.com
Cut costs, automate workflows, reliably move goods, go carbon-neutral, and improve your supply chain from end to end. It all starts here.
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deliverr.com uses 14 technologies across their website including Wistia, Sentry, Netlify Forms, and more.
Video
Wistia
Error Tracking
Sentry
Forms
Netlify Forms
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Datadog RUM, Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
deliverr.com receives approximately 11.1K monthly visitors and ranks #1,609,046 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 0:50 on the site.
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