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Delos: The $200M Wellness Real Estate Play
How a science-backed approach to indoor health is disrupting a $4 trillion market
Delos isn't selling air purifiers—they're architecting the future of human health by retrofitting the very buildings we inhabit. With nearly $200M in funding, they've turned the invisible (air quality, circadian lighting) into a non-negotiable standard for luxury real estate and corporate HQs.
"Delos isn't selling hardware—they're selling the invisible infrastructure of health itself."
The Real Estate Trojan Horse
Delos operates at the intersection of science and construction. Their WELL Building Standard has become the LEED of human health—creating a moat where developers must adopt their protocols to compete in the premium market. With 191 employees generating $30.8M, they're capitalizing on the shift from 'green buildings' to 'human-centric design.'
The Traffic Paradox
Here's the counter-intuitive data: 49% direct traffic on just 12K monthly visits screams B2B enterprise sales, not DTC. They're not playing the SEO game—they're closing deals in boardrooms. The 9,030 monthly searches for 'delos' suggest brand awareness far exceeds their web footprint, a classic enterprise playbook.
Their tech stack reveals a sophisticated growth engine: Google Analytics for attribution, Hotjar for conversion optimization, and multiple ad pixels indicating they're tracking the full funnel. But the real story is in what's missing—there's no e-commerce infrastructure, no direct-to-consumer sales funnel. This is a high-touch, enterprise sales machine disguised as a wellness company.
- Co-founded by Paul Scialla, who pivoted from Wall Street to wellness real estate
- Their 'delos living llc' subsidiary shows vertical integration strategy
- Philips sunrise alarm clock keyword reveals they're capturing adjacent wellness traffic
The Verdict: A B2B Unicorn in Wellness Clothing
Delos is building a $30M+ revenue business on enterprise sales, not consumer gadgets. Their playbook? Turn wellness into a building code.
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https://a.storyblok.com/f/101818/1200x628/a655dfb670/delos-social-image.jpeg
Meta Tags
Wellness Solutions & Products For Healthy Spaces | Delos
Delos is committed to wellness where we live, work, travel, and learn with evidence-based solutions to promote healthier living indoors.
Wellness Solutions & Products For Healthy Spaces
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About delos.com
Delos is committed to wellness where we live, work, travel, and learn with evidence-based solutions to promote healthier living indoors.
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Technology Stack
delos.com uses 19 technologies across their website including reCAPTCHA, Storyblok, Cloudflare, Netlify, and more.
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reCAPTCHA
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Storyblok
Cloud & Hosting
Cloudflare, Netlify
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Marketing Automation
HubSpot
Advertising
Microsoft Ads, Twitter Pixel, Facebook Pixel
Traffic & Audience
delos.com receives approximately 12.1K monthly visitors and ranks #2,028,428 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
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This page provides publicly available information about delos.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit delos.com directly at https://delos.com.