denario.es
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Denario: The 32-Person Powerhouse of Spanish HR Tech
How a niche player is quietly dominating Spain's HR software market without VC funding
In a world of bloated HR tech unicorns, denario.es is the quiet giant you haven't heard of. With just 32 employees, they're generating $5.6M in revenue serving Spanish HR managers who need a complete solution—not just another SaaS tool.
"They're not chasing VC money or global expansion—they're building a profitable, focused HR machine for Spanish companies that actually works."
The Spanish HR Pain Point
Denario isn't trying to be everything to everyone. They've identified a specific gap in the Spanish market: HR managers drowning in disconnected tools. Their 51% organic traffic share (8,330 monthly visits) shows they've captured a loyal audience searching for integrated solutions. The keyword 'portal del empleado' (13,360 monthly searches) reveals their sweet spot—employee portals that actually work.
The Growth Signal
Here's the tell: 'denario' itself gets 3,050 monthly searches. That's brand recognition from a company with zero marketing budget mentioned in the data. Their direct traffic (34%) is nearly as high as organic—people are typing denario.es directly into their browsers. This isn't cold traffic; these are returning users and referrals. For a Spanish-only platform, that's a powerful retention signal.
The tech stack tells another story. They're using jQuery, Bootstrap, and Tailwind CSS—pragmatic, battle-tested technologies that ship fast without chasing the latest framework trends. This isn't a team distracted by tech fashion; they're building for reliability. The presence of Lottie animations suggests they care about UX polish where it matters, not everywhere.
- Profitable without VC: $5.6M revenue with 32 employees = $175K revenue per employee
- Dominant in Spanish HR niche: Owns 'portal del empleado' search space
- High-intent traffic: 34% direct traffic shows strong product-market fit
- Focused execution: No feature bloat, just HR essentials that work
The Anti-Unicorn Success Story
Denario proves you don't need to be global or VC-backed to build a $5.6M business that actually solves real problems for real customers.
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denario - Desata todo el potencial de tu departamento de RRHH
Denario resuelve todas las necesidades de un responsable de recursos humanos. Descubre cómo puede ayudarte.
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About denario.es
Denario resuelve todas las necesidades de un responsable de recursos humanos. Descubre cómo puede ayudarte.
Company Overview
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Technology Stack
denario.es uses 18 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Privacy & Consent
Complianz
Traffic & Audience
denario.es receives approximately 8.3K monthly visitors and ranks #1,893,006 globally. The website has a bounce rate of 15% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:12 on the site.
The majority of denario.es's traffic comes from .
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