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denim.com
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denim.com

25 technologies
VerifiedGrowingVisit33.5K/mo$38M21425 Tech16 Leads
Deep Dive

Denim: The Freight Factoring Unicorn in Disguise

A $172M-backed fintech solving trucking's cash flow crisis with ruthless efficiency

In an industry where 70% of freight brokers operate on razor-thin margins, Denim isn't just processing payments—it's engineering cash flow for 214 employees and $38.4M in revenue. This isn't a payments company; it's a survival tool for the modern trucking ecosystem.

$172M
total funding
33.5K
monthly visits
69%
direct traffic
2.3/5
Trustpilot score

""Denim isn't selling factoring—they're selling time. In freight, cash flow delay is death. They've weaponized speed.""

The User Paradox

Denim's traffic profile reveals a fascinating contradiction: 69% direct traffic suggests a captive, loyal user base, yet their Trustpilot rating sits at a dismal 2.3/5. This isn't a product failing—it's a market reality. Freight brokers don't love Denim; they *need* it. The high direct traffic proves they've achieved product-market fit, while the low rating exposes the brutal nature of serving an industry drowning in operational headaches.

The Funding-to-Revenue Equation

With $172M raised against $38.4M in revenue, Denim is playing the SaaS valuation game in a traditionally low-tech industry. That's a 4.5x revenue multiple in funding—a bold bet on a market where incumbents like TriumphPay and OTR Solutions dominate. Their 214 employees suggest they're building infrastructure, not just features. This isn't bootstrap growth; it's a land grab for the freight factoring market's digital transformation.

Denim's keyword strategy reveals their focus: 'mc checker' (480 monthly volume) and 'denim freight payments' (100 volume) show they're capturing high-intent searches at the bottom of the funnel. But the real insight is in the long-tail: 'billing details freight collection bill to client freight on delivery'—80 searches monthly for a 12-word phrase. This is a market desperate for clarity, and Denim is positioning itself as the educational authority in a space where confusion is the default.

  • Built for brokers, not carriers—solving the middleman's cash crunch
  • Tech stack includes GSAP and Tailwind, suggesting a modern frontend for a legacy industry
  • API documentation (docs page) signals developer-first thinking in a traditionally non-technical market
  • Careers page actively hiring—growth mode confirmed
Doesn't solve carrier payment delays
Dominates direct traffic (69%)—proves stickiness
No public API pricing transparency
Targets high-value brokers with complex needs
Low Trustpilot score indicates service friction
Uses modern tech to disrupt legacy factoring processes

The Freight Factoring Dark Horse

Denim isn't winning on brand love—they're winning on operational necessity. In a market where cash flow is king, they've built a fortress around the king's wallet.

What tech stack does Denim use?

46 detected
Security1
Programming Languages1
Marketing Automation1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics21
F
Facebook Pixel
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Heap
M
Microsoft Ads (Bing)
H
HubSpot
H
HubSpot
J
jsDelivr
C
Cloudflare
A
Amazon CloudFront
G
Google Tag Manager
B
Bing
L
LinkedIn Insight Tag
F
Facebook Pixel
A
Analytics Service
G
Google Analytics
G
Google DoubleClick
L
LinkedIn
T
Tracking Pixel
F
Facebook

How much traffic does Denim get?

Traffic & Engagement

33.5K
Monthly Visits
3.8
Pages/Visit
1:38
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+55%
21.6K
Oct 2025
Oct
19.8K
Nov 2025
Nov
33.5K
Dec 2025
Dec

Traffic Sources

Search
24%
Direct
69%
Social
1%
Referrals
5%
Email
0%
Paid
1%

Where is Denim's audience located?

🌍94.8%
🌍2.8%
🌍1.2%
🌍1.2%

What keywords does Denim rank for?

5 keywords
1mc checker480 vol
2denim freight payments100 vol
3billing details freight collection bill to client freight on delivery explain this80 vol
4busbot-denim60 vol
5denim76.9K vol$0.83

How is Denim's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/6452fabb478d6f21dfa3c33b/67803e276f0b59f7772d9e93_Denim-homepage-OG.png

Meta Tags

title58 chars

Denim | Factoring for Freight Brokers & Trucking Companies

description147 chars

Freight brokers and trucking companies trust Denim to simplify finances and scale confidently with the most flexible factoring solutions available.

languageEN

H1 Tags

h1Beat the competition with a freight factoring partner built for you

What is Denim's revenue?

$38M
Annual Revenue
214
28%
Employees
$179K
Revenue/Employee
$172M
Total Funding
#6,156
Growjo Rank
SaaS
New York, United States
Headquarters

Who works at Denim?

Loading leads...

What do customers think of Denim?

Denim

Denim

2.3
112 reviews
✓ Claimed

Categories

Alternative Financial Service#undefinedFinancial Institution#undefinedNon-Bank Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
9/15/2022

Contact Information

Address:
St 1203
111 Town Square Pl
Jersey City, US

Reviews (20)

Filter by rating:
Donnie LandryVerified
5/30/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 5/29/2025
DEVYN JOHNSON IS GREAT

DEVYN JOHNSON IS GREAT, DENIM'S PLATFORM IS GREAT AND FOR NEW BROKERAGES I WOULD RECOMMEND STARTING WITH DENIM!

Justin Sowa
2/26/2025
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Experience date: 2/26/2025
Exceptional Service and Seamless Integration with Denim

We've been a Denim customer for almost a year now, and we couldn't be happier with their service. Our recent annual kick-off call with Kory, our dedicated representative, was a testament to their outstanding customer service. Kory and the Denim team take the time to truly understand our company and tailor their services to meet our specific needs. One of the standout features of Denim is their seamless integration with our TMS system. This allows us to transmit jobs as soon as we receive all the necessary paperwork from the carrier, and Denim takes care of the rest. This integration has saved us an incredible amount of time and streamlined our operations significantly. Overall, Denim's commitment to understanding and serving our needs, combined with their efficient and time-saving solutions, makes them an invaluable partner for our business. We highly recommend Denim to any company looking for top-notch service and seamless integration.

Company Response2/28/2025

Thank you for the excellent review! We're thrilled to hear about your positive experience with our team. It means a lot to us that the TMS integration has saved you time and streamlined your operations - that's exactly what we designed it to do! We genuinely value our partnership with you and look forward to continued success!

Karen Kessler
12/18/2024
🇺🇸 United States2 reviewsFileUploadInvitationVerified2 reviews on this domain
Experience date: 12/18/2024
Good customer service and helpful when…

Good customer service and helpful when we have problems.

Company Response12/19/2024

Thank you for sharing your experience! We're delighted to hear about your positive experience with our customer service. Our team strives to provide excellent support to all our clients!

Monique Toledo
12/18/2024
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Experience date: 12/17/2024
Helped us get a good credit score and…

Helped us get a good credit score and maintain it. Has been awesome working with us as we have been dealing with customers and past due invoices. They have been awesome.

Company Response12/18/2024

Thank you for the review! We're thrilled to help with your credit score and invoice management. We appreciate your trust and look forward to a long, successful partnership!

Dale Prax
9/26/2024
🇺🇸 United States2 reviewsDomainLinkVerified
Experience date: 9/25/2024
Without a doubt the most Freight Broker…

Without a doubt the most Freight Broker friendly factoring company on the planet. Extraordinary customer service. Finger on the pulse of the freight industry. Technology is beyond any I’ve seen in 33 years. Our invoicing process time was cut from 2.5 hours to 12.5 minutes!

Company Response9/26/2024

Thank you for your review! We're thrilled that our freight broker-friendly approach, customer service, and industry insights have made such a positive impact. Your 33 years of experience makes this praise particularly meaningful. We're honored to support your business and remain committed to your continued success!

Frequently Asked Questions about Denim

What is Denim's Revenue?
Denim generates approximately $38M in annual revenue. With 214 employees, that's $179,290 per employee. The company has raised $172M in total funding.
What does Denim do?
Freight brokers and trucking companies trust Denim to simplify finances and scale confidently with the most flexible factoring solutions available.
How fast is Denim growing?
Denim employee count has changed by 28% year over year.
What technologies does Denim use?
Denim uses 25 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, PHP, Webflow.
Who are Denim's competitors?
Denim's main competitors include Revv, Daloopa, Siro, Shaped, Thread. These companies operate in similar markets and compete for the same customer base.
What do customers think of Denim?
Denim has a Trustpilot score of 2.3 out of 5 (2 stars) based on 112 customer reviews.

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About denim.com

Freight brokers and trucking companies trust Denim to simplify finances and scale confidently with the most flexible factoring solutions available.

Company Overview

denim.com
Website
business_and_consumer_services
Industry
#764,556
Global Rank
33.5K
Monthly Visitors
25
Technologies
16+
Employees

Contact denim.com

Technology Stack

denim.com uses 25 technologies across their website including HSTS, PHP, Webflow, and more.

Security

HSTS

Programming Languages

PHP

CMS

Webflow

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

33.5K
Monthly Visits
53%
Bounce Rate
3.8
Pages/Visit
1:38
Avg. Duration

denim.com receives approximately 33.5K monthly visitors and ranks #764,556 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:38 on the site.

The majority of denim.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is denim.com?
Freight brokers and trucking companies trust Denim to simplify finances and scale confidently with the most flexible factoring solutions available.
How much does denim.com cost?
You can view denim.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does denim.com use?
denim.com uses 25 technologies including HSTS, PHP, and 19 more. View the full tech stack analysis above.
How do I contact denim.com?
You can contact denim.com through their contact page.
What are denim.com's social media accounts?
denim.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is denim.com hiring?
Check denim.com's careers page for current job openings and opportunities. The company has 16+ known employees.
How popular is denim.com?
denim.com receives approximately 33.5K monthly visitors and ranks #764,556 globally. Traffic is growing by 69.5% month-over-month.

Related Searches

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This page provides publicly available information about denim.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit denim.com directly at https://denim.com.