dermadry.com
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Dermadry: The 18-Person $4.5M Hyperhidrosis Empire
How a niche medical device company built a profitable, direct-to-consumer powerhouse treating excessive sweating.
Imagine a medical condition so debilitating it ruins handshakes, dates, and careers—and a company of just 18 people solving it globally with a single device. Dermadry isn't just selling iontophoresis machines; they're selling confidence to the 3-5% of the population suffering from hyperhidrosis, and doing it with surgical precision.
"They turned a clinical procedure into a consumer product with 98% success rates—without venture capital or mass-market dilution."
The Pain Point They Own
Dermadry targets a hyper-specific audience: people who sweat through shirts, leave damp handprints, and struggle with basic physical interactions. With 4,560 monthly searches for 'dermadry' alone, they've captured the entire search intent for this condition. The 100-day risk-free guarantee isn't just marketing—it's a calculated bet on their device's effectiveness, reducing purchase anxiety for a condition that's medically validated but emotionally devastating.
The Growth Engine
Their 52% organic traffic share reveals a masterclass in SEO domination. They rank for 'iontophoresis machine' (2,510 monthly searches) while their branded terms capture the remaining demand. The YouTube channel and TikTok presence aren't vanity metrics—they're building a community around a condition that's often stigmatized. This isn't growth hacking; it's growth healing.
What's fascinating is their tech stack: a Shopify backend with Tailwind CSS and Swiper for UI, proving that DTC medical devices don't need complex infrastructure. They've optimized for conversions, not features. The Trustpilot score of 4.6/5 with 52 reviews might seem modest, but for a medical device in a niche market, it's exceptional—especially when you consider the FDA clearance adds a layer of trust that generic review sites can't match.
- Profitability over scale: $4.5M revenue with 18 employees = $250K revenue per employee
- Direct-to-consumer model cuts out medical middlemen, improving margins
- 100-day guarantee de-risks a $500+ purchase for a condition that's been historically undertreated
- Community-driven marketing: user testimonials become their primary acquisition channel
Dermadry is the blueprint for niche medical DTC
They prove that solving a specific, painful problem with clinical validation and direct distribution creates a defensible, profitable business—no VC required.
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Iontophoresis Machine for Hyperhidrosis | Dermadry
Fix hyperhidrosis and excessive sweating with Dermadry's FDA-cleared iontophoresis machine. Treat hands, feet, and underarms at home—up to 98% success in studies. 100-day risk-free guarantee—order now for confident, dry living.
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Reviews (20)
A perfect device represented by a perfect team
The device itself is absolutely flawless and a lifesaver if you have hyperhidrosis. I’ve been struggling with it since childhood and when I heard about iontophoresis machines I did my research and after trying some cheaper options decided to invest in the best which is hands down Dermadry. I could go into detail about it as well as how lovely and helpful the team is. Many many thanks and good luck to anyone reading this - you won’t regret this purchase..
Hi Moni! We're so glad you found relief with Dermadry. We appreciate your kind words, and we hope your recommendation helps others with hyperhidrosis find a solution that works for them. If you ever need any assistance, just message us. We're always happy to help! Warm regards, The Dermadry team
Literal Life Changer
I’ve struggled with moderate to severe sweaty palms since my early teens. It was honestly life changing in the worst way - everything I touched would get wet, and it killed my confidence and really affected my day to day life. 6 years ago, I tried another iontophoresis machine from a company that eventually shut down. It worked okay, but it broke within a year. Then I discovered Dermadry, and wow - this is on another level. The build quality, packaging, and overall design make it worth every cent. The self-switching polarity feature is genius, and I’ve noticed that the dryness lasts longer compared to my old machine. I also had to replace an electrode recently, and it arrived damaged. Dermadry’s support team replied almost immediately and sent me a new one within 24 hours. That level of service is rare these days, and it shows how much they care about their customers. Honestly, I sometimes joke with my wife that if Dermadry ever went out of business, I’d be doomed HAHA. Sad to say, my sweaty palms and feet are here to stay, and Dermadry is the only thing that can keep it in check. You guys earned a customer for life ❤️ Much love from Singapore!
Hi Zed, Thank you so much for taking the time to share your story and kind words! We’re truly touched to hear how Dermadry has made a difference in your life. Stories like yours remind us why we do what we do. We’re also glad to know that our support team was able to assist you promptly with your electrode replacement. Your appreciation means the world to us, and we’ll be sure to share your feedback with the entire team. We’re honored to have earned your trust and support. Thank you for being part of the Dermadry community. We’re here for you every step of your sweat-free journey! Warm regards, The Dermadry Team
Dermadry, it really really works.
The first week I was using the dermadry machine I had to use it 4 days in a row . Then the results came out. I couldn’t believe it, it was like dreaming. The following weeks I kept using it twice a week and the results were really amazing. Now 2 months have passed since my first time using it and I only use the dermadry machine once a week. I don’t have sweat hands anymore and believe me I struggled with that for too many years. Shaking hands was really challenging for me. I tried and waste so much money on sprays or patches known for blocking sweat but nothing. Finding out about DermaDry was a life saver experience. It is worth all the money. I waited two months before writing my experience here because I wanted to leave a really trustful feedback because I know all the stress and struggle there is with having hyperhidrosis issues . I sorted out my sweat problem with dermadry.
Hello Eva! Thank you so much for taking the time to share your experience with Dermadry. We’re thrilled to hear about your incredible results and how much of a difference the treatment has made in your daily life. Stories like yours truly inspire us, and we’re so glad you’ve found lasting relief after struggling with hyperhidrosis for so many years. It’s wonderful to know that you've found a maintenance schedule that works for you, and that you feel confident again in situations like shaking hands. We also appreciate that you waited before writing your review to provide such a thoughtful and genuine testimonial. It means a lot to us and to others who may be considering treatment. Thank you again for your kind words and for trusting Dermadry. We’re so happy to be part of your journey toward comfort and confidence. If you ever need support, we're always happy to help. Warm regards, The Dermadry Team
I’ve been using Dermadry for a year and…
I’ve been using Dermadry for a year and a half now and iontophoresis has really helped to significant improve my quality of life whilst dealing with hyperhidrosis. Along the way i’ve had some technical issues with the device, but the team at Dermadry have been providing relentless support and advice. I’ve never seen a company have such excellent quality customer service! I feel really reassured in their hands.
Hi Lucy! We're so glad to hear that Dermadry has given you the dryness you deserve. We're grateful to be your partners on this journey, and we will continue to assist you however we can. Please never hesitate to reach out whenever you need help. Warm regards, The Dermadry team
Thank you so much
Thank you so much! You guys are literally the best! I have had two of my friends and one work colleague buy the total dermadry so far and they love it as much as I do. Thanks again!
Hi! We appreciate your recommendation so much. We're even happier that you and your friends are getting the sweat relief you deserve. Your review will help even more people find a solution that will help with their excessive sweating. We're always here if you ever need help with treatment or the device, so feel free to message us any time. Warm regards, The Dermadry Team
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About dermadry.com
Fix hyperhidrosis and excessive sweating with Dermadry's FDA-cleared iontophoresis machine. Treat hands, feet, and underarms at home—up to 98% success in studies. 100-day risk-free guarantee—order now for confident, dry living.
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dermadry.com uses 30 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
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dermadry.com receives approximately 64.5K monthly visitors and ranks #503,809 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:09 on the site.
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