In a world of Amazon clones and discount beauty sites, Dermstore quietly dominates the premium skincare vertical. With just 83 employees generating over $20M in revenue and attracting 3.3M monthly visitors, they've built a defensible moat around professional-grade beauty. This isn't just another e-commerce store—it's a curated medical-grade skincare destination that treats expertise as its core product.

"Dermstore doesn't sell products—it sells professional validation. Every item is pre-vetted by dermatologists, creating trust that generic retailers can't replicate."

The social media footprint tells the same story. TikTok, Instagram, YouTube, Facebook, Twitter—all active, all focused on education over promotion. Juniper Sicat's creative marketing team understands that in luxury skincare, content isn't marketing; it's the product. Their 49,900 Trustpilot reviews are organic proof points, not manufactured social proof.

• 83 employees generate $20.8M revenue = $250K per employee
• 3.36M monthly visits with 57% direct traffic = exceptional brand recall
• 822K backlinks = domain authority that can't be bought overnight
• Top keywords are brand-specific (not generic) = high purchase intent